Are you spending all of your time doing the wrong things, like supporting Sales with demos, designing screens for Development, providing descriptions of product features for Marketing Communications? Are you held hostage to “the urgent” and not spending any time on “the important?”

What you need is a way to structure your work so you can spend more time on the strategic and less time on the tactical. And it would be awesome if your boss could see which was which.

The Pragmatic Marketing Framework provides the structure for successful, market-driven product management. Since 1993, it has been used by thousands of product managers world-wide to create break-through products and market-leadership positions for hundreds of companies.

Helpful Resources Watch The strategic role of product management webinar Read Who needs product management? Where does product management belong? Annual product management and marketing survey Subscribe The Pragmatic Marketer magazine Pragmatic Marketing Update newsletter

Suggested Solutions Practical Product Management with Requirements A seminar that fully explores the role of technology product management, providing tools and processes to help get products to market more efficiently. It offers real-world product management techniques using case studies from desktop to enterprise-level products and services. Pragmatic Roadmapping How do you deliver the right products, not just the most features? Where should you "wow" the customer? When is "good enough", enough? Learn techniques for planning, consolidating and communicating product strategy to different audiences. Product Plan Accelerator A project-based program that gathers market requirements for what should be in your next product release. It leads your team through a pilot implementation of the Pragmatic Marketing Framework, using on-site visits and surveys to generate a series of problem statements to be used in a business case grounded in the voices of the people outside your organization—the prospective buyers of your product. Executive Briefing Designed specifically for busy executives and business unit leaders, this three-hour session introduces the industry standard for technology product management and marketing, the Pragmatic Marketing Framework. A subset of our Practical Product Management seminar, it explores ways to organize Product Management and Marketing as well as how to hold them accountable and identify areas for improvement. Create a custom solution for your company Pragmatic Marketing's extensive series of seminars, workshops and consulting services can be delivered on-site at your company. Conducting these activities on-site at your location allows you to focus on the unique issues and challenges your organization needs to address. In addition, conducting sessions at your location allows the inclusion of related departments, like Development and Sales. Plus, travel logistics are often simplified when we come to you. Next Steps I have some questions Contact Pragmatic Marketing for help in selecting the right solution I am ready to help myself Register for a seminar Bring the seminar to my company Conduct an assessment of my current environment I'm not sure and would like to learn more Watch a webinar Read more articles Subscribe to The Pragmatic Marketer magazine