Document Actions
Does your CEO want you to plot a long term vision but your strategic direction keeps changing?
Are you expected to plot the long term vision for your product or company but the company keeps changing direction? Are you just too busy doing tactical projects like supporting Sales, Development and Marketing Communications to spend any time looking beyond the next few days or weeks?
What you need is a way to structure your work so you can spend more time on the strategic and less time on the tactical. And it would be awesome if your boss could see which was which.
The Pragmatic Marketing Framework provides the structure for successful, market-driven product management. Since 1993, it has been used by thousands of product managers world-wide to create break-through products and market-leadership positions for hundreds of companies.
Helpful ResourcesWatch Read Building tomorrow's products requires listening to the market Subscribe |
|
Suggested SolutionsPractical Product Management with Requirements A seminar that fully explores the role of technology product management, providing tools and processes to help get products to market more efficiently. It offers real-world product management techniques using case studies from desktop to enterprise-level products and services. Pragmatic Roadmapping How do you deliver the right products, not just the most features? Where should you "wow" the customer? When is "good enough", enough? Learn techniques for planning, consolidating and communicating product strategy to different audiences. Product Plan Accelerator A project-based program that gathers market requirements for what should be in your next product release. It leads your team through a pilot implementation of the Pragmatic Marketing Framework, using on-site visits and surveys to generate a series of problem statements to be used in a business case grounded in the voices of the people outside your organization—the prospective buyers of your product. Executive Briefing Designed specifically for busy executives and business unit leaders, this three-hour session introduces the industry standard for technology product management and marketing, the Pragmatic Marketing Framework. A subset of our Practical Product Management seminar, it explores how to organize Product Management and Marketing as well as how to hold them accountable and identify areas for improvement. Create a custom solution for your company
Pragmatic Marketing's extensive series of seminars, workshops and
consulting services can be delivered on-site at your company.
Conducting these activities on-site at your location allows you to
focus on the unique issues and challenges your organization needs to
address. In addition, conducting sessions at your location allows the
inclusion of related departments, like Development and Sales. Plus,
travel logistics are often simplified when we come to you.Next StepsI have some questions I am ready to help myself
I'm not sure and would like to learn more |