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Are you new to Product Management and don't know where to start?
Few people learn the role of product manager at "Product Management school". Most come to the role from somewhere else in a company, like development, sales engineering, marketing, support or implementation. Companies that do not understand the strategic role of product management expect a product manager to be the go-to person for any product-related problem the company is experiencing. Like sales demos to help meet quota or writing design specifications because the next release is behind schedule. In other words, serving as the janitor of the product, rather than the CEO. Doing clean-up tasks rather than determining the strategy for the product based on identifying problems in the market.
What
you need is a definition of the role that everyone can understand and a way to organize your work that allows you to be the CEO of your product. Having a library of templates for all aspects of this clearly defined role would just be a nice bonus.
The Pragmatic Marketing Framework provides the structure for successful, market-driven product management. Since 1993, it has been used by thousands of product managers world-wide to create break-through products and market-leadership positions for hundreds of companies.
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Suggested Solutions
Practical Product Management with Requirements A seminar that fully explores the role of technology product management, providing tools and processes to help get products to market more efficiently. It offers real-world product management techniques using case studies from desktop to enterprise-level products and services. Market-Driven Leaders Workshop A focused assessment of the current state of product management and marketing, and how it aligns to the company’s strategic vision. Learn how to improve the current state and to optimize around market-driven best practices with an assessment to uncover the baseline, a roadmap that identifies the key steps to best-practices and an action plan to take an organization from its current state to one of market-driven success. Executive Briefing Designed specifically for busy executives and business unit leaders, this three-hour session introduces the industry standard for technology product management and marketing, the Pragmatic Marketing Framework. A subset of our Practical Product Management seminar, it explores ways to organize Product Management and Marketing as well as how to hold them accountable and identify areas for improvement. Create a custom solution for your company
Pragmatic Marketing's extensive series of seminars, workshops and
consulting services can be delivered on-site at your company.
Conducting these activities on-site at your location allows you to
focus on the unique issues and challenges your organization needs to
address. In addition, conducting sessions at your location allows the
inclusion of related departments, like Development and Sales. Plus,
travel logistics are often simplified when we come to you.Next StepsI have some questions I am ready to help myself
I'm not sure and would like to learn more |