Product management's primary role is to be the messenger of the market. To identify urgent, pervasive problems that the market is willing to pay to solve. However, for many in product management the ability to spend time in the market identifying problems is limited by activities inside the office.

Pragmatic Marketing can help you...

• I’m new to product management and don't know where to start.
  
  
• I am so busy fighting fires, I can't get anything done!
  
  
• I spend so much of my time being demo boy/girl!
  
  
• My product isn’t selling and everyone is looking to me to fix it.
  
  
• I can’t work with my development team, it seems they just try to avoid answering my questions. I can’t predict delivery dates or sometimes what will be in a release. On occasion, I have even see features appear that were not even in the requirements!
  
  
• We make product decisions without any market data.
  
  
• My CEO wants me to plot a long term vision but our strategic direction keeps changing.
  
  
• My team has such a wide variety of experiences and background, nobody uses the same terminology. It's like we are speaking a different language to each other.