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Tuned In

Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In Book

Are you guessing what your customers need?


Are you wasting time and money building, marketing and selling solutions your market doesn't value?

Tuned In Process

 The Tuned In Process is a proven framework for creating products and services that resonate.

For more than 15 years, Pragmatic Marketing has been teaching these principles with the Pragmatic Marketing Framework, helping companies find unresolved problems, create breakthrough experiences and launch market resonators. The Tuned In Process is a simple, visual summary of these market-driven principles.

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Watch an introduction to Tuned In
Introduction to Tuned In




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Tuned In Topics

  • Chasing Outcomes
    Of all the causes of tuned out behavior, the most common is the logical (but incorrect) assumption that, because you’re an expert in a market or industry, you therefore know more than your buyers about how your product can solve their problems.
  • The Secrets of Tuned In Leaders
    Why do some products and companies fail, where others succeed? Based on surveys spanning 3,000 companies, 45,000 individuals and one-on-one interviews with 30 technology CEOs, seven consistent success factors were identified related to company culture, management style, and product & marketing strategies propelled the winners.

  • Tuned In Buyer Experiences
    As a buyer, you know it the minute you walk in the door or visit a website. You know if you are going to easily find what you want, or if it is going to be a difficult search with little chance of success. You either "see yourself" immediately, and feel right at home, or you have a sense of alienation and foreboding.

  • Tuned In Cultures
    Organizations don’t change unless people do. It may sound simplistic, but changing a corporate culture requires an “ah ha” moment. The same, compelling, memorable realization that causes us to finally keep that New Year resolution.

  • Tuned In Leadership
    Leading is all about communication, but Tuned In leaders focus on getting the formula right. They listen more than talk, and they seek an edge by working hard to create opportunities to listen.

  • Tuned-In Product Teams
    Creating great products is not factory work. It’s not a question of putting tab A into slot B or displaying this OK button on that dialog. Instead building a great product is more like working with a sports team. There’s offense and defense; there’s strategy and tactics. The good coach knows the strengths and weaknesses of his team as well as the other teams in the league.

  • Tuned In Social Media
    Tuned In organizations that participate in social media become part of a vibrant online community and show the market they are worthy of doing business with. Participating in social media is more like the way business was done 100 years ago: one person having a conversation with another person.