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About the Tuned In Book
Product and service sensations like the iPod, Starbucks or FedEx were
seemingly successful overnight. But, it wasn’t luck, creativity or clever
marketing that led to their breakthroughs.
Stop wasting time and money trying to be innovative and start creating
‘resonators’ -- great products or services that people buy
without hesitation because they solve real problems and make their lives better.
If you want to win in today’s dynamic marketplace, stop relying on what “experts” say you should do and stop pushing products your buyers don’t want with expensive, meaningless advertising. Instead, discover how to connect to what people really want, and—most importantly—how you can become an organization they trust.
Read an excerpt from Chapter 1: Why Didn't We Think of That?
What people are saying
"If you read nothing else: Chapter Eight, "Articulate Powerful Ideas," is a
mini marketing seminar on how best to talk about your business and how to
talk about it differently to different groups."
Inc. Magazine
"...in-depth treatment from
three marketing gurus with a guide to creating products that meet needs so
obvious that they almost sell themselves."
US News & World Report
"...making the
book come alive in a way that promises to, yes, resonate with entrepreneurs in
search of hot new products for their own businesses."
Entrepreneur Magazine
