Andrea Fryrear

Article
Designing an Agile Marketing Organization: Roles, Responsibilities and Restructuring
Nov 06, 2018 -

Adopting an agile approach to marketing won't happen overnight; it requires ongoing attention and deliberate action. But if you take the time to prepare the soil, provide a stable structure, and give it room to expand, you’ll have an agile marketing garden whose innovation, productivity and success can feed a growing business for years to come. 

Nov 06, 2018 -

Adopting an agile approach to marketing won't happen overnight; it requires ongoing attention and deliberate action. But if you take the time to prepare the soil, provide a stable structure, and give it room to expand, you’ll have an agile marketing garden whose innovation, productivity and success can feed a growing business for years to come. 

Article
The Road Not Taken: Choose the Right Agile Marketing Approach
Feb 28, 2018 - Robert Frost's famous poem “The Road Not Taken” is a brilliant cautionary tale about decision-making. The traveler must choose one of...
Feb 28, 2018 - Robert Frost's famous poem “The Road Not Taken” is a brilliant cautionary tale about decision-making. The traveler must choose one of...