Author: Peter E. Cohan
Author
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Peter Cohan is principal of The Second Derivative, a consultancy focused on helping software organizations improve their sales and marketing results. He authored 'Great Demo!', a book that provides methods to create and execute compelling demonstrations. Before founding The Second Derivative, Peter worked in business development at Symyx Technologies, Inc. which creates technologies for high-speed materials discovery. There, he built the Discovery Tools? business from inception into a $30 million operation in four years. Prior to Symyx, Peter served in product management, marketing, and sales positions at MDL Information Systems, a leading provider of scientific information management software.