Pragmatic Marketing

Blog Post
Learn How to Build Successful Sales Partnerships in the New Issue of Pragmatic Marketer
Aug 15, 2018 -

Is everything you do aligned with the sales team? Do you know what motivates them, challenges them and keeps them up at night? Failure to align with sales is one of the biggest problems facing today’s product teams.

Aug 15, 2018 -

Is everything you do aligned with the sales team? Do you know what motivates them, challenges them and keeps them up at night? Failure to align with sales is one of the biggest problems facing today’s product teams.

Blog Post
7 KEYS TO MARKET DRIVEN ORGANIZATION & HOW TO KNOW IF YOURS IS ONE
Jul 25, 2018 -

Most product teams begin their development cycles with high expectations for their next release. They envision a great launch, good press coverage, praise from early adopters, healthy sales pipeline and feedback for the next iteration.

However, sometimes the results are the opposite. Typically, this is the plight of a team that isn't dialed into its market. This may be due to more of an organizational issue rather than a product team problem. Your organization may not be market driven. If not, no worries. Pragmatic Training can help your team become market driven.

Jul 25, 2018 -

Most product teams begin their development cycles with high expectations for their next release. They envision a great launch, good press coverage, praise from early adopters, healthy sales pipeline and feedback for the next iteration.

However, sometimes the results are the opposite. Typically, this is the plight of a team that isn't dialed into its market. This may be due to more of an organizational issue rather than a product team problem. Your organization may not be market driven. If not, no worries. Pragmatic Training can help your team become market driven.

Blog Post
Prepare for Global Growth in the New Issue of Pragmatic Marketer
Feb 27, 2018 -

Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help.

Feb 27, 2018 -

Product professionals face many complexities when introducing products into new markets. To be successful, It’s important to take into account the unique needs and perspectives of each market. That’s where we can help.

Blog Post
18th Annual Product Management and Marketing Survey
Dec 05, 2017 -

When you participate in Pragmatic Marketing’s annual Product Management and Marketing Survey, you’ll contribute to the most current, comprehensive information about the product management and marketing industry available.

Dec 05, 2017 -

When you participate in Pragmatic Marketing’s annual Product Management and Marketing Survey, you’ll contribute to the most current, comprehensive information about the product management and marketing industry available.

Blog Post
September BOM: Innovation
Sep 01, 2017 - September’s Box of the Month is innovation. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you...
Sep 01, 2017 - September’s Box of the Month is innovation. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts that help you...
Blog Post
Build a Sales Playbook to Enhance Your Product Marketing Efforts
Jul 26, 2017 -

In our recent webinar, Rod Griffith, president of B2B marketing firm MarketReach Inc. shares how to Transform Your Customer Relationships Using the Right Sales Collateral. No doubt about it: having the right visuals to support the sales cycle is imperative for great success

Jul 26, 2017 -

In our recent webinar, Rod Griffith, president of B2B marketing firm MarketReach Inc. shares how to Transform Your Customer Relationships Using the Right Sales Collateral. No doubt about it: having the right visuals to support the sales cycle is imperative for great success

Blog Post
We’re Heading to Singapore!
Jun 27, 2017 - Pragmatic Marketing is bringing our courses to Singapore. While we have provided training at companies across Asia and around the world...
Jun 27, 2017 - Pragmatic Marketing is bringing our courses to Singapore. While we have provided training at companies across Asia and around the world...
Blog Post
How Personas Can Help in Product Development
May 24, 2017 - In a recent Pragmatic Marketing webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People...
May 24, 2017 - In a recent Pragmatic Marketing webinar, Johnathan Lucky, scrum master at Perform Group, presented How the Elephant and 6 Blind People...
Blog Post
BOM: Requirements
Apr 03, 2017 - April’s Box of the Month is requirements. Throughout the month we’ll highlight articles, webinars podcasts and blog posts that help you...
Apr 03, 2017 - April’s Box of the Month is requirements. Throughout the month we’ll highlight articles, webinars podcasts and blog posts that help you...
Blog Post
May BOM: Distinctive Competencies
May 01, 2017 - May’s Box of the Month is distinctive competencies. These are your competitive advantages, the things you do well that your competition...
May 01, 2017 - May’s Box of the Month is distinctive competencies. These are your competitive advantages, the things you do well that your competition...
Blog Post
The Key to Executive Buy-in: Make It Matter to Them
Apr 11, 2017 - How do you gain executive buy-in? The question is critical. After all, without executive buy-in, you could be left spinning your...
Apr 11, 2017 - How do you gain executive buy-in? The question is critical. After all, without executive buy-in, you could be left spinning your...
Blog Post
Getting Executive Buy-In
Mar 14, 2017 - Product people are expected to overcome plenty of challenges to successfully build products that solve customer needs. But what happens when...
Mar 14, 2017 - Product people are expected to overcome plenty of challenges to successfully build products that solve customer needs. But what happens when...
Blog Post
BOM: Stakeholder Communications
Mar 01, 2017 - March’s Box of the Month is stakeholder communications. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts to help...
Mar 01, 2017 - March’s Box of the Month is stakeholder communications. Throughout the month we’ll highlight articles, webinars, podcasts and blog posts to help...
Blog Post
BOM: Win/Loss Analysis
Feb 16, 2017 - February’s Box of the Month is win/loss analysis. Throughout the month we’ll highlight articles, webinars and blog posts to help you...
Feb 16, 2017 - February’s Box of the Month is win/loss analysis. Throughout the month we’ll highlight articles, webinars and blog posts to help you...
Blog Post
The Weak Leak in Your Growth Funnel
Jan 12, 2017 -

When it comes to growing your business, you can plan all day long, but if that plan doesn’t deliver results, it’s all for naught. In a recent Pragmatic Marketing webinar, Paul Schwada, managing partner of Locomotive Solutions and author of 8 Blocks: The Critical Realities for Growing Any Business, shared where to find the weak leak in your growth funnel (hint: it’s often in the math) and how to strengthen it. Here’s a sneak peek.

Jan 12, 2017 -

When it comes to growing your business, you can plan all day long, but if that plan doesn’t deliver results, it’s all for naught. In a recent Pragmatic Marketing webinar, Paul Schwada, managing partner of Locomotive Solutions and author of 8 Blocks: The Critical Realities for Growing Any Business, shared where to find the weak leak in your growth funnel (hint: it’s often in the math) and how to strengthen it. Here’s a sneak peek.

Blog Post
Job Hunting Is Product Management
Jan 03, 2017 -

When the company Pierre-Marc Diennet founded and spent four years building simply evaporated, he found himself with no income, no savings, a baby at home and no job. It was the start of a brutal journey—from failed startup founder to gainfully employed product manager. Out of instinct, he resorted to the kind of product thinking he had spent four years practicing: He treated his job hunt as an exercise in finding product/market fit. Instead of thinking too much about the daunting task ahead of him, he put his head down, got out his spreadsheets and started tracking the metrics.

Pierre-Marc writes about his hard-won findings in the current issue of Pragmatic Marketer.

Jan 03, 2017 -

When the company Pierre-Marc Diennet founded and spent four years building simply evaporated, he found himself with no income, no savings, a baby at home and no job. It was the start of a brutal journey—from failed startup founder to gainfully employed product manager. Out of instinct, he resorted to the kind of product thinking he had spent four years practicing: He treated his job hunt as an exercise in finding product/market fit. Instead of thinking too much about the daunting task ahead of him, he put his head down, got out his spreadsheets and started tracking the metrics.

Pierre-Marc writes about his hard-won findings in the current issue of Pragmatic Marketer.

Blog Post
BOM: Product Portfolio
Jan 09, 2017 - January’s Box of the Month is the product portfolio. If you want to create an integrated portfolio of products that focus...
Jan 09, 2017 - January’s Box of the Month is the product portfolio. If you want to create an integrated portfolio of products that focus...
Blog Post
Drive Additional Inbound Leads With These 4 Rules for Mobile Marketing
Dec 20, 2016 -

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Traditional outbound marketing efforts, such as cold calls, snail mail and trade shows have decreased in their effectiveness while inbound marketing campaigns have provided new growth opportunities. Driving more inbound leads is aided by the fact that approximately 70 percent of all mobile searches generate consumer action within an hour of the completed search.

Dec 20, 2016 -

When 80 percent of Internet users own smartphones, it is no surprise that mobile marketing has quickly become one of the leading sources for generating inbound leads. Traditional outbound marketing efforts, such as cold calls, snail mail and trade shows have decreased in their effectiveness while inbound marketing campaigns have provided new growth opportunities. Driving more inbound leads is aided by the fact that approximately 70 percent of all mobile searches generate consumer action within an hour of the completed search.

Blog Post
Charging to Browse - It's Inevitable
Apr 01, 2013 - This week it was reported that Celiac Supplies is charging $5, refundable with purchase, to simply browse in their store.  If...
Apr 01, 2013 - This week it was reported that Celiac Supplies is charging $5, refundable with purchase, to simply browse in their store.  If...
Blog Post
Stop Writing That Business Plan!
Dec 06, 2016 - Whether you are a brand-new business, you’re in a growth stage and looking for venture capital or you want to...
Dec 06, 2016 - Whether you are a brand-new business, you’re in a growth stage and looking for venture capital or you want to...
Blog Post
BOM: Product Roadmap
Dec 01, 2016 - December’s Box of the Month is the product roadmap. The product roadmap illustrates the vision and key phases of deliverables for...
Dec 01, 2016 - December’s Box of the Month is the product roadmap. The product roadmap illustrates the vision and key phases of deliverables for...
Blog Post
BOM: Business Plan
Oct 06, 2016 - October’s Box of the Month is the business plan. The business plan provides an objective analysis of a market opportunity, articulating...
Oct 06, 2016 - October’s Box of the Month is the business plan. The business plan provides an objective analysis of a market opportunity, articulating...
Blog Post
Box of the Month: Pricing
May 03, 2016 - May’s Box of the Month is pricing, which includes establishing a pricing model, schedules, guidelines and procedures. Throughout the month we’ll...
May 03, 2016 - May’s Box of the Month is pricing, which includes establishing a pricing model, schedules, guidelines and procedures. Throughout the month we’ll...
Blog Post
How to Build Better Teams, Strategic Marketing Plans and Brand Loyalty
May 03, 2016 - The April Pragmatic Marketer Update includes articles that explore everything from how user personas help summarize qualitative and quantitative research that...
May 03, 2016 - The April Pragmatic Marketer Update includes articles that explore everything from how user personas help summarize qualitative and quantitative research that...
Blog Post
Cage Fight: Product Owner vs. Product Manager
May 02, 2016 - Product owner versus product manager: who owns what and what do you do if one person owns it all? Find out...
May 02, 2016 - Product owner versus product manager: who owns what and what do you do if one person owns it all? Find out...
Blog Post
Your Market Thinks You’re Boring, and They Are Right
Apr 26, 2016 - By Mae Scott-Schaefer I have always been an avid reader, and, as such, have usually excelled in most right-brained academic pursuits. Usually....
Apr 26, 2016 - By Mae Scott-Schaefer I have always been an avid reader, and, as such, have usually excelled in most right-brained academic pursuits. Usually....
Blog Post
How to Create a Revenue-Driving Demand Gen Campaign, For Dummies
Apr 21, 2016 - By Jennifer Whitney and Jennifer Webb Want to stand out from the noise? Then you have to say goodbye to the status...
Apr 21, 2016 - By Jennifer Whitney and Jennifer Webb Want to stand out from the noise? Then you have to say goodbye to the status...
Blog Post
Metrics to Help Stand out in a Crowded Market
Apr 12, 2016 - The world is more data-driven than ever. And although data has an impact on most jobs, it is amplified for product...
Apr 12, 2016 - The world is more data-driven than ever. And although data has an impact on most jobs, it is amplified for product...
Blog Post
How to Improve Your Demand-Generation Process
Apr 06, 2016 - Demand generation—from strategy creation to marketing program management—is a primary responsibility of product marketing. So how can you improve the demand-generation...
Apr 06, 2016 - Demand generation—from strategy creation to marketing program management—is a primary responsibility of product marketing. So how can you improve the demand-generation...
Blog Post
Lessons for Creating and Managing Customer Advisory Boards
Apr 05, 2016 - Customer advisory boards (CABs) are a great way to validate corporate strategies, gather input for product development and deepen relationships with...
Apr 05, 2016 - Customer advisory boards (CABs) are a great way to validate corporate strategies, gather input for product development and deepen relationships with...
Blog Post
Enabling Cross-Functional Teams: A Leadership Role for Product Managers
Mar 31, 2016 - In The Five Dysfunctions of a Team, Patrick Lencioni quotes a friend as saying “If you could get all the people in...
Mar 31, 2016 - In The Five Dysfunctions of a Team, Patrick Lencioni quotes a friend as saying “If you could get all the people in...
Blog Post
BOM: Program Effectiveness
Apr 08, 2016 - April’s Box of the Month is Program Effectiveness, which we define as measuring and tuning go-to-market programs to ensure alignment with...
Apr 08, 2016 - April’s Box of the Month is Program Effectiveness, which we define as measuring and tuning go-to-market programs to ensure alignment with...
Blog Post
Better Metrics for New Products
Mar 29, 2016 - With so many new analytics tools available, it’s common to have a firehose of data and metrics available soon after your...
Mar 29, 2016 - With so many new analytics tools available, it’s common to have a firehose of data and metrics available soon after your...
Blog Post
Metrics to Embrace and Metrics to Ignore
Mar 23, 2016 - The first quarter of the new year is always fun. Marketers emerge from the budget cycle wasteland to implement their plan...
Mar 23, 2016 - The first quarter of the new year is always fun. Marketers emerge from the budget cycle wasteland to implement their plan...
Blog Post
Why Market Research Matters: The Importance of Market Research and How to Get Started
Mar 22, 2016 - By Dan Perry Market research is a critical piece to a company’s success. Yet many companies struggle with it, or skip it...
Mar 22, 2016 - By Dan Perry Market research is a critical piece to a company’s success. Yet many companies struggle with it, or skip it...
Blog Post
Lessons from an Italian Restaurant
Mar 15, 2016 - By Mae Schaefer I grew up with a mother who worked full-time as a nurse. When my sister and I were in...
Mar 15, 2016 - By Mae Schaefer I grew up with a mother who worked full-time as a nurse. When my sister and I were in...
Blog Post
Agile: Don’t Sell It, Demonstrate It
Mar 09, 2016 - By Robert Boyd Some people believe it’s possible to sell anything to anybody, but you can’t sell behavior and you shouldn’t try...
Mar 09, 2016 - By Robert Boyd Some people believe it’s possible to sell anything to anybody, but you can’t sell behavior and you shouldn’t try...
Blog Post
Break the Biggest Taboo in Product Management
Feb 26, 2016 - By Michel Roth In this article, I will discuss how you can—and should—break one of the biggest taboos in product management. What’s...
Feb 26, 2016 - By Michel Roth In this article, I will discuss how you can—and should—break one of the biggest taboos in product management. What’s...
Blog Post
When Cross-Functional Teams Actually Function
Mar 24, 2016 - If you’ve ever worked on a healthy cross-functional team, it can be magic. Everything works more smoothly. You build better products,...
Mar 24, 2016 - If you’ve ever worked on a healthy cross-functional team, it can be magic. Everything works more smoothly. You build better products,...
Blog Post
We’re Heading to the UK!
Mar 08, 2016 - Pragmatic Marketing is bringing our courses to the UK. While we have provided training at companies across the EU and around...
Mar 08, 2016 - Pragmatic Marketing is bringing our courses to the UK. While we have provided training at companies across the EU and around...
Blog Post
Join Our Upcoming Webinar: Getting the Whole Company to Fall in Love with Your Personas
Feb 23, 2016 - Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven...
Feb 23, 2016 - Personas are more than personality profiles filled with statistics and demographics. By capturing their problems, aspirations, goals and emotions, great market-driven...
Blog Post
Brand Strategy: Do You Know Your Brand?
Feb 23, 2016 - By Abhinav Arora The brilliant Michael Porter wrote as the first line of his seminal work Competitive Strategy that "formulating competitive strategy...
Feb 23, 2016 - By Abhinav Arora The brilliant Michael Porter wrote as the first line of his seminal work Competitive Strategy that "formulating competitive strategy...
Blog Post
No One Cares How It Works
Feb 16, 2016 - By Mae Scott-Schaefer I recently needed new brakes on my car. When I picked the car up from the garage, the mechanic...
Feb 16, 2016 - By Mae Scott-Schaefer I recently needed new brakes on my car. When I picked the car up from the garage, the mechanic...
Blog Post
Putting the Air in Your Win-Loss Analysis Program Sales
Feb 08, 2016 - By Carolyn Galvin B2B win-loss programs are gaining tailwinds as more companies look for ways to gain a competitive edge. And what...
Feb 08, 2016 - By Carolyn Galvin B2B win-loss programs are gaining tailwinds as more companies look for ways to gain a competitive edge. And what...
Blog Post
Give Buyers What They Want
Nov 09, 2015 - In the last two years, business technology buyers have increasingly adopted consumer-like behavior as they evaluate products. They now complete more...
Nov 09, 2015 - In the last two years, business technology buyers have increasingly adopted consumer-like behavior as they evaluate products. They now complete more...
Blog Post
My Neighbor Bores Me and Why This Matters to You
Nov 03, 2015 - By Neil Baron My neighbor Connor is a great guy. We enjoy talking about a variety of topics including kids, sports, pets...
Nov 03, 2015 - By Neil Baron My neighbor Connor is a great guy. We enjoy talking about a variety of topics including kids, sports, pets...
Blog Post
Listen to Pragmatic Live, our Weekly Podcast Series
Oct 22, 2015 - Join us for Pragmatic Live, Pragmatic Marketing's new weekly podcast series. Each week we talk with industry experts who share practical...
Oct 22, 2015 - Join us for Pragmatic Live, Pragmatic Marketing's new weekly podcast series. Each week we talk with industry experts who share practical...
Blog Post
What are You Doing to Win More Deals?
Oct 19, 2015 - What does your organization do to win more deals? What steps are you taking to effectively outflank the competition? Primary Intelligence...
Oct 19, 2015 - What does your organization do to win more deals? What steps are you taking to effectively outflank the competition? Primary Intelligence...
Blog Post
The Benefits of Positioning
Oct 21, 2015 - Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents that – among...
Oct 21, 2015 - Positioning is a process that focuses on conveying product value to buyers, resulting in a family of documents that – among...
Blog Post
Complete our 16th Annual Product Management and Marketing Survey
Oct 12, 2015 - When you participate in Pragmatic Marketing’s annual Product Management and Marketing Survey, you’ll be contributing to the most current, comprehensive information...
Oct 12, 2015 - When you participate in Pragmatic Marketing’s annual Product Management and Marketing Survey, you’ll be contributing to the most current, comprehensive information...
Blog Post
Raising Prices Without Upsetting Customers
Nov 12, 2015 - Pricing isn’t a set-it-and-forget-it activity. Sometimes you raise your prices. On this episode of Pragmatic Live, Pragmatic Marketing instructor Mark Stiving...
Nov 12, 2015 - Pricing isn’t a set-it-and-forget-it activity. Sometimes you raise your prices. On this episode of Pragmatic Live, Pragmatic Marketing instructor Mark Stiving...
Blog Post
Defining Roles and Sharing a Common Set of Priorities
Nov 19, 2015 - Join Pragmatic Marketing instructor Steve Gaylor on the latest installment of our podcast series, Pragmatic Live Radio. You’ll hear Steve discuss...
Nov 19, 2015 - Join Pragmatic Marketing instructor Steve Gaylor on the latest installment of our podcast series, Pragmatic Live Radio. You’ll hear Steve discuss...
Blog Post
The Importance of NOT Doing What Customers Ask
Dec 07, 2015 - By Michel Roth Imagine you’re building the next Ferrari. What if you reduced the number of cylinders in the engine because one...
Dec 07, 2015 - By Michel Roth Imagine you’re building the next Ferrari. What if you reduced the number of cylinders in the engine because one...
Blog Post
6 Star Wars Quotes to Inspire Product Managers
Dec 19, 2015 - By Brian Craft With today’s opening of  Star Wars: The Force Awakens, it seemed appropriate to rally these six quotes from the...
Dec 19, 2015 - By Brian Craft With today’s opening of  Star Wars: The Force Awakens, it seemed appropriate to rally these six quotes from the...
Blog Post
Accelerating Revenue from a “Cool” Tech Tool
Oct 06, 2015 - Just because a company has the knowledge to develop a revolutionary technology doesn’t guarantee success. Many companies make the mistake of...
Oct 06, 2015 - Just because a company has the knowledge to develop a revolutionary technology doesn’t guarantee success. Many companies make the mistake of...
Blog Post
How to Better Manage Internal Feature Requests
Sep 21, 2015 - By Mike Savory When I watch the TV show Bob the Builder with my kids, the product manager in me always takes...
Sep 21, 2015 - By Mike Savory When I watch the TV show Bob the Builder with my kids, the product manager in me always takes...
Blog Post
Reducing the Risk of Product Failure
Sep 11, 2015 - Usability testing includes a range of techniques that reveal how well your product performs from a very important perspective: your customers’. At...
Sep 11, 2015 - Usability testing includes a range of techniques that reveal how well your product performs from a very important perspective: your customers’. At...
Blog Post
Experience Design: Beyond the Pixels
Sep 28, 2015 - By Chris Paul User experience (UX) design has become a strategic and competitive imperative for any modern product development effort. Fueled by...
Sep 28, 2015 - By Chris Paul User experience (UX) design has become a strategic and competitive imperative for any modern product development effort. Fueled by...
Blog Post
Round 1 Technical: Competitive Landscape vs. User Personas
Mar 14, 2015 - It’s almost impossible to win if you don’t know your competition. But if you don’t know who you’re trying...
Mar 14, 2015 - It’s almost impossible to win if you don’t know your competition. But if you don’t know who you’re trying...
Blog Post
Join Our Webinar
Sep 17, 2014 - Competitive Intelligence: Use Employees and Internal Knowledge to Create a Competitive Edge Pragmatic Marketing is pleased to host Tim Rhodes, Oracle’s director...
Sep 17, 2014 - Competitive Intelligence: Use Employees and Internal Knowledge to Create a Competitive Edge Pragmatic Marketing is pleased to host Tim Rhodes, Oracle’s director...
Blog Post
“The Princess Bride”: Movie or Mini-MBA?
Jan 24, 2013 - The following article, written by Jim Foxworthy, appears in the newly relaunched Pragmatic Marketer magazine. During normal conversations, either...
Jan 24, 2013 - The following article, written by Jim Foxworthy, appears in the newly relaunched Pragmatic Marketer magazine. During normal conversations, either...
Blog Post
About
Oct 23, 2010 - Pragmatic Marketing’s training is based on the fundamental belief that a company’s products need to be grounded in a strategy that...
Oct 23, 2010 - Pragmatic Marketing’s training is based on the fundamental belief that a company’s products need to be grounded in a strategy that...
Webinar
Business Plans are About Vision, Not Precision
Dec 10, 2018 -

What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 

Dec 10, 2018 -

What do you need in a business plan? Numbers, figures, financial plans and a few ideas? Leadership teams need more than numbers to make strategic decisions that matter. Yet, many organizations rush to an evaluation of financial forecasts and revenues before an idea has even been clearly defined. 

Webinar
Using Competitive Intelligence to Ensure a Successful Product Launch
Nov 15, 2018 -

How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?

Nov 15, 2018 -

How often are you using competitive intelligence in your product launch? Just at the beginning? Sprinkled throughout the process? Just at the end, right before you launch? How are you using competitive analysis?

Article
Meet Our Alumni
Oct 26, 2018 - Once you complete Pragmatic Marketing training, it’s time to implement what you learned. We spoke with four alumni about the value...
Oct 26, 2018 - Once you complete Pragmatic Marketing training, it’s time to implement what you learned. We spoke with four alumni about the value...
Webinar
Customer Validation for Product Managers
Oct 23, 2018 -

An effective customer-validation program provides insights that allow product teams to make market-driven product development and roadmap decisions. But what if your resources are limited?



Oct 23, 2018 -

An effective customer-validation program provides insights that allow product teams to make market-driven product development and roadmap decisions. But what if your resources are limited?



Webinar
Context is King: Data Focused Customer Engagement
Sep 18, 2018 -

The concept is not new, but the more you know about your customers, the better you can meet their needs. From Microsoft’s Office Assistant suggesting the best template to help you write a letter to Amazon making recommendations based on past browsing and purchasing, better insight into customers’ needs leads to more (and mutually) beneficial engagement.

Sep 18, 2018 -

The concept is not new, but the more you know about your customers, the better you can meet their needs. From Microsoft’s Office Assistant suggesting the best template to help you write a letter to Amazon making recommendations based on past browsing and purchasing, better insight into customers’ needs leads to more (and mutually) beneficial engagement.

Webinar
4 Steps to Successful Product Teams
Jul 30, 2018 -

Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully. 

Jul 30, 2018 -

Your business depends on the ability of your product teams to identify the products customers want to buy and then bring them to market successfully. 

Webinar
Speak With Confidence: Presentations and Pitches That Actually Work
Jul 30, 2018 -

How do you captivate your audience, or at the very least gain—and keep—their attention? If you want your audience to care about what you say, whether you’re giving a pitch or presentation, you’ve got to engage them.

Jul 30, 2018 -

How do you captivate your audience, or at the very least gain—and keep—their attention? If you want your audience to care about what you say, whether you’re giving a pitch or presentation, you’ve got to engage them.

Webinar
NIHITO Principles in Action: Strategies for Conducting Systematic Buyer and User Interviews 
Jul 10, 2018 -

NIHITO (nothing important happens in the office) is the foundation of Pragmatic Marketing’s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users.



Jul 10, 2018 -

NIHITO (nothing important happens in the office) is the foundation of Pragmatic Marketing’s philosophy, yet it can be challenging for product professionals to establish a regular cadence of productive meetings with buyers and users.



Webinar
The Power of Story: How to Create Radically Clear Product Marketing
Jun 20, 2018 -

How do you capture the attention of your target audience when they are exposed to more than 10,000 brand messages every day?



Jun 20, 2018 -

How do you capture the attention of your target audience when they are exposed to more than 10,000 brand messages every day?



Article
Q&A: Bogomil Balkansky
May 22, 2018 - Q&A With Bogomil Balkansky, Vice President, Cloud Recruiting Solutions, Google   How did you get your start in product? At Cornell University, I...
May 22, 2018 - Q&A With Bogomil Balkansky, Vice President, Cloud Recruiting Solutions, Google   How did you get your start in product? At Cornell University, I...
Article
Market Visit
Jan 01, 2017 - Download Call Report Template
Jan 01, 2017 - Download Call Report Template
Article
Pragmatic Marketer - Fall 2015
Nov 18, 2015 -

Become a mind reader. Learn tips and tricks for getting inside the minds of your buyers in the fall issue of Pragmatic Marketer.

Nov 18, 2015 -

Become a mind reader. Learn tips and tricks for getting inside the minds of your buyers in the fall issue of Pragmatic Marketer.

Article
Pragmatic Marketer - Summer 2015
Aug 19, 2015 -

Explore the power and beauty of design. Discover why design matters and how to elevate the UX function in your organization in the summer issue of Pragmatic Marketer.

Aug 19, 2015 -

Explore the power and beauty of design. Discover why design matters and how to elevate the UX function in your organization in the summer issue of Pragmatic Marketer.

Article
Pragmatic Marketer - Spring 2015
May 14, 2015 -

Make sure the price is right. Learn how to take the guesswork out of pricing and shore up support for your pricing models in the spring issue of Pragmatic Marketer.

May 14, 2015 -

Make sure the price is right. Learn how to take the guesswork out of pricing and shore up support for your pricing models in the spring issue of Pragmatic Marketer.

Webinar
Making the Perfect Match: Adapting to Your Buyers' Process
Feb 25, 2015 - Every organization has a sales process, but does it align with your prospects' buying process? Things have changed in your business...
Feb 25, 2015 - Every organization has a sales process, but does it align with your prospects' buying process? Things have changed in your business...
Article
Pragmatic Marketer - Winter 2015
Feb 23, 2015 -

Learn the lessons of the groundhog. Discover how to learn from your mistakes, emerge from the shadows into the spotlight and successfully sunset products in the winter issue of Pragmatic Marketer.

Feb 23, 2015 -

Learn the lessons of the groundhog. Discover how to learn from your mistakes, emerge from the shadows into the spotlight and successfully sunset products in the winter issue of Pragmatic Marketer.

Article
Pragmatic Marketing's 15th Annual Product Management and Marketing Survey Available
Feb 03, 2015 -

The 2015 State of Product Management and Marketing reveals data on compensation, experience and responsibilities of product professionals.

Feb 03, 2015 -

The 2015 State of Product Management and Marketing reveals data on compensation, experience and responsibilities of product professionals.

Article
Pragmatic Marketer - Fall 2014
Dec 01, 2014 -

Banish that creeping sense of doom. Whether we develop launch plans or business plans, product plans or go-to-market plans, we’ve all watched a project fall apart. Fortunately, the fall issue of Pragmatic Marketer provides practical tools and tips to help you avoid common plan pitfalls and project killers:

Dec 01, 2014 -

Banish that creeping sense of doom. Whether we develop launch plans or business plans, product plans or go-to-market plans, we’ve all watched a project fall apart. Fortunately, the fall issue of Pragmatic Marketer provides practical tools and tips to help you avoid common plan pitfalls and project killers:

Article
Pragmatic Marketer - Summer 2014
Aug 26, 2014 -

It's time to come together. There is an inherent tension between product management and development: Product management wants to deliver as many features as possible; development needs to have realistic expectations. The summer issue of Pragmatic Marketer is focused on how the two can power up to deliver great products for the most important constituents of all: their customers.

Aug 26, 2014 -

It's time to come together. There is an inherent tension between product management and development: Product management wants to deliver as many features as possible; development needs to have realistic expectations. The summer issue of Pragmatic Marketer is focused on how the two can power up to deliver great products for the most important constituents of all: their customers.

Webinar
Humanize Your Marketing With Buyer Personas
Jul 23, 2014 -

This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.

Jul 23, 2014 -

This webinar will show you how to find out what it means to be human-centered and how to tap into buyer emotions.

Article
Pragmatic Marketer - Spring 2014
May 20, 2014 -

Prepare for takeoff. Launch readiness is about more than product readiness--and the spring issue of Pragmatic Marketer is here to help your team get ready for its next big launch. From best practices to one of the biggest case studies in marketing history, the insights in this issue will help take all of your future launches to new heights.

May 20, 2014 -

Prepare for takeoff. Launch readiness is about more than product readiness--and the spring issue of Pragmatic Marketer is here to help your team get ready for its next big launch. From best practices to one of the biggest case studies in marketing history, the insights in this issue will help take all of your future launches to new heights.

Article
Pragmatic Marketer - Winter Issue 2014
Feb 25, 2014 -

Prepare to conquer the world. The winter issue of Pragmatic Marketer features actionable best practices for bringing your products to international markets. 

Feb 25, 2014 -

Prepare to conquer the world. The winter issue of Pragmatic Marketer features actionable best practices for bringing your products to international markets. 

Article
Pragmatic Marketing's 14th Annual Product Management and Marketing Survey Available
Jan 28, 2014 -

The 2014 State of Product Management and Marketing reveals data on compensation, experience and responsibilities of product professionals.

Jan 28, 2014 -

The 2014 State of Product Management and Marketing reveals data on compensation, experience and responsibilities of product professionals.

Article
Pragmatic Marketer - Fall Issue 2013
Oct 25, 2013 -

Since 1993, Pragmatic Marketing has been privy to some interesting perspectives from our alumni and instructors. We are sharing some of those insights in the fall issue of Pragmatic Marketer. With topics including metrics, roadmapping, social media, working with analysts, market visits, big data and kanban, the issue holds something for everyone. For a PDF of the fall issue, please click here.

Oct 25, 2013 -

Since 1993, Pragmatic Marketing has been privy to some interesting perspectives from our alumni and instructors. We are sharing some of those insights in the fall issue of Pragmatic Marketer. With topics including metrics, roadmapping, social media, working with analysts, market visits, big data and kanban, the issue holds something for everyone. For a PDF of the fall issue, please click here.

Article
Pragmatic Marketer - Summer Issue 2013
Aug 20, 2013 -

Stop innovating for innovation's sake. The summer issue of Pragmatic Marketer shares tips, best practices and real-life examples to help you innovate the right way.

Aug 20, 2013 -

Stop innovating for innovation's sake. The summer issue of Pragmatic Marketer shares tips, best practices and real-life examples to help you innovate the right way.

Article
Pragmatic Marketer - Spring Issue
Apr 24, 2013 -

The rock-star issue of Pragmatic Marketer is now available. In it, you will find useful information to help you become, discover and mentor rock stars at your organizations.

Paul Young, Pragmatic Marketing instructor, leads the discussion with the X-factor traits  of rock-star product professionals. But the 44-page issue also includes best practices for using the market to gain credibility, getting the most out of stuck deals, measuring your content marketing and so much more.

Apr 24, 2013 -

The rock-star issue of Pragmatic Marketer is now available. In it, you will find useful information to help you become, discover and mentor rock stars at your organizations.

Paul Young, Pragmatic Marketing instructor, leads the discussion with the X-factor traits  of rock-star product professionals. But the 44-page issue also includes best practices for using the market to gain credibility, getting the most out of stuck deals, measuring your content marketing and so much more.

Article
Pragmatic Marketing's 13th Annual Product Management and Marketing Survey Now Available
Feb 25, 2013 - 2013 State of Product Management and Marketing reveals latest information on salaries, experience and responsibilities of product professionals.
Feb 25, 2013 - 2013 State of Product Management and Marketing reveals latest information on salaries, experience and responsibilities of product professionals.
Article
ecards
Aug 31, 2012 - ...
Aug 31, 2012 - ...
Article
The Pragmatic Marketer: Volume 6 Issue 5
Mar 14, 2012 - The journal for technology product management and marketing professionals
Mar 14, 2012 - The journal for technology product management and marketing professionals
Article
2011 Annual Product Management and Marketing Survey
Feb 21, 2012 - The results of the 12th Annual Pragmatic Marketing Product Management and Marketing Survey are in!  Authored by Paul Young  Every year,...
Feb 21, 2012 - The results of the 12th Annual Pragmatic Marketing Product Management and Marketing Survey are in!  Authored by Paul Young  Every year,...
Article
Publications
Feb 17, 2012 - Keeping product managers and marketers informed about industry best practices
Feb 17, 2012 - Keeping product managers and marketers informed about industry best practices
Article
Annual Product Management and Marketing Survey
Feb 17, 2012 - For 12 years, Pragmatic Marketing has conducted a survey of product management and marketing professionals. The results provide interesting insight into a typical 'day-in-the-life' for those tasked with defining and launching technology products in today's competitive market.
Feb 17, 2012 - For 12 years, Pragmatic Marketing has conducted a survey of product management and marketing professionals. The results provide interesting insight into a typical 'day-in-the-life' for those tasked with defining and launching technology products in today's competitive market.
Article
Pragmatic Marketing Newsletter
Feb 17, 2012 - A monthly update for technology product managers and marketers
Feb 17, 2012 - A monthly update for technology product managers and marketers
Article
Sales Methodologies and Pragmatic Marketing—An Interview with Adam Shapiro
Dec 05, 2011 - One of the key challenges facing many technology companies is to ensure sales and marketing are aligned. 

Dec 05, 2011 - One of the key challenges facing many technology companies is to ensure sales and marketing are aligned. 

Webinar
Webinars
Jul 01, 2011 - Events held at 10:00 AM Pacific Standard/Daylight Time (1:00 PM Eastern Standard/Daylight Time)
Jul 01, 2011 - Events held at 10:00 AM Pacific Standard/Daylight Time (1:00 PM Eastern Standard/Daylight Time)
Article
2010 Annual Product Management and Marketing Survey
May 18, 2011 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide information about compensation as well as the most common responsibilities for those performing product management and marketing activities. Over 1,800 completed the survey between October 29 and November 25, 2010.
May 18, 2011 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide information about compensation as well as the most common responsibilities for those performing product management and marketing activities. Over 1,800 completed the survey between October 29 and November 25, 2010.
Article
The Pragmatic Marketer Magazine
Apr 22, 2011 - The journal for technology product management and marketing professionals
Apr 22, 2011 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer Volume 9 Issue 1
Apr 21, 2011 - The journal for technology product management and marketing professionals
Apr 21, 2011 - The journal for technology product management and marketing professionals
Article
August 2006
Mar 28, 2011 - Where do product managers spend their time?It appears that product managers are spending more of their time supporting development and less...
Mar 28, 2011 - Where do product managers spend their time?It appears that product managers are spending more of their time supporting development and less...
Article
Annual Survey
Feb 02, 2011 - The 2010 - 2011 Survey is closed. Results will be published in February.
Feb 02, 2011 - The 2010 - 2011 Survey is closed. Results will be published in February.
Article
The Pragmatic Marketer Volume 8 Issue 3
Jan 27, 2011 - The journal for technology product management and marketing professionals
Jan 27, 2011 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 4 Issue 5
Jan 27, 2011 - The journal for technology product management and marketing professionals
Jan 27, 2011 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer Volume 8 Issue 4
Jan 25, 2011 - The journal for technology product management and marketing professionals
Jan 25, 2011 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer Volume 8 Issue 2
Jan 25, 2011 - The journal for technology product management and marketing professionals
Jan 25, 2011 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer Volume 8 Issue 1
Jan 25, 2011 - The journal for technology product management and marketing professionals
Jan 25, 2011 - The journal for technology product management and marketing professionals
Article
Thanks
Oct 20, 2010 - We appreciate your comments.
Oct 20, 2010 - We appreciate your comments.
Article
In One Word, What Makes a Good Product Manager?
Oct 07, 2010 -

A simple question was asked in our Alumni LinkedIn Group: 'If you had to choose a single word to define a good product manager, what would it be?

Oct 07, 2010 -

A simple question was asked in our Alumni LinkedIn Group: 'If you had to choose a single word to define a good product manager, what would it be?

Article
Thank You for Participating...
Sep 20, 2010 - Thanks for sharing your information with us.  We will post the results after January 1. 
Sep 20, 2010 - Thanks for sharing your information with us.  We will post the results after January 1. 
Article
2009 Annual Product Management and Marketing Survey
Jan 28, 2010 - [PDF]Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide information about compensation...
Jan 28, 2010 - [PDF]Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide information about compensation...
Article
Presentation Tip: Using Screen Notes
Jan 08, 2010 -

A cool feature of Microsoft Windows and Microsoft PowerPoint lets you see notes on a laptop display while showing the slides on the data projector.

Jan 08, 2010 -

A cool feature of Microsoft Windows and Microsoft PowerPoint lets you see notes on a laptop display while showing the slides on the data projector.

Article
The Pragmatic Marketer: Volume 1 Issue 3
Dec 06, 2009 - The journal for technology product management and marketing professionals
Dec 06, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 2 Issue 1
Dec 06, 2009 - The journal for technology product managers and marketing professionals
Dec 06, 2009 - The journal for technology product managers and marketing professionals
Article
Call Report
Nov 25, 2009 -
Nov 25, 2009 -
Article
The Pragmatic Marketer Volume 7 Issue 5
Nov 04, 2009 - The journal for technology product management and marketing professionals
Nov 04, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 7 Issue 1
Oct 29, 2009 - The journal for technology product management and marketing professionals
Oct 29, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer Volume 7 Issue 2
Oct 29, 2009 - The journal for technology product management and marketing professionals
Oct 29, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer Volume 7 Issue 3
Oct 29, 2009 - The journal for technology product management and marketing professionals
Oct 29, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer Volume 7 Issue 4
Oct 29, 2009 - The journal for technology product management and marketing professionals
Oct 29, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 5 Issue 3
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 5 Issue 4
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 5 Issue 5
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 6 Issue 1
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 6 Issue 2
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 6 Issue 3
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 6 Issue 4
Oct 28, 2009 - The journal for technology product management and marketing professionals
Oct 28, 2009 - The journal for technology product management and marketing professionals
Article
2001 Newsletter Archive
Oct 27, 2009 - November 2001: He Who Owns the Compiler WinsIn my seminars I often quote my rule...
Oct 27, 2009 - November 2001: He Who Owns the Compiler WinsIn my seminars I often quote my rule...
Article
The Pragmatic Marketer: Volume 1 Issue 2
Oct 27, 2009 - The journal for technology product management and marketing professionals
Oct 27, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 1 Issue 4
Oct 16, 2009 - The journal for technology product management and marketing professionals
Oct 16, 2009 - The journal for technology product management and marketing professionals
Article
Webcasts as a Lead Generation Tool
Sep 23, 2009 - Daniel Shefer shows how webcasts are an effective tool for lead generation and how to create a successful webcast. By Daniel Shefer
Sep 23, 2009 - Daniel Shefer shows how webcasts are an effective tool for lead generation and how to create a successful webcast. By Daniel Shefer
Sep 17, 2009 - By Adam Bullied
Article
2007 Annual Product Management and Marketing Survey
Aug 01, 2009 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Aug 01, 2009 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Webinar
Effective Agile Product Management Through Automation - Webinar
Jul 13, 2009 - with Christina Noren, VP of Product Management at Splunk
Jul 13, 2009 - with Christina Noren, VP of Product Management at Splunk
Article
2008 Annual Product Management and Marketing Survey
Jun 21, 2009 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals.Over 1,100 responded to the survey, which was conducted...
Jun 21, 2009 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals.Over 1,100 responded to the survey, which was conducted...
Article
Product Management Success at Quest Software
Apr 30, 2009 - In the software world, differentiating a product across a complex, ever-changing competitive landscape is a monumental challenge. Now imagine trying to achieve that feat for more than 100 products.
Apr 30, 2009 - In the software world, differentiating a product across a complex, ever-changing competitive landscape is a monumental challenge. Now imagine trying to achieve that feat for more than 100 products.
Article
2006 Newsletter Archive
Apr 01, 2009 - December 2006: Pragmatic Marketing Annual Benchmark Survey 2006 ResultsThe average product manager is 36 years old with 88% claiming to be...
Apr 01, 2009 - December 2006: Pragmatic Marketing Annual Benchmark Survey 2006 ResultsThe average product manager is 36 years old with 88% claiming to be...
Article
2005 Newsletter Archive
Apr 01, 2009 - December 2005: Product Management Roles & Salary Compensation Benchmark ResultsEach year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
Apr 01, 2009 - December 2005: Product Management Roles & Salary Compensation Benchmark ResultsEach year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
Article
2004 Newsletter Archive
Apr 01, 2009 - December 2004: Annual Product Management Salary SurveyEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management...
Apr 01, 2009 - December 2004: Annual Product Management Salary SurveyEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management...
Article
2002 Newsletter Archive
Apr 01, 2009 - December 2002: Product management survey resultsThe average Product Manager is 35 years old;...
Apr 01, 2009 - December 2002: Product management survey resultsThe average Product Manager is 35 years old;...
Article
If You Could Say One Thing to Your Company President ...
Jan 27, 2009 -

If you could say one thing to your company president without fear of reprisal, what would you say? We received nearly 650 responses to this annual survey question. And boy, did you have something to say!

Jan 27, 2009 -

If you could say one thing to your company president without fear of reprisal, what would you say? We received nearly 650 responses to this annual survey question. And boy, did you have something to say!

Article
How Has Your Job Changed?
Jan 27, 2009 - Introduction of Agile has made it very difficult to fulfill traditional product management roles. Product managers have been turned into product owners with project management and dev management responsibilities.
Jan 27, 2009 - Introduction of Agile has made it very difficult to fulfill traditional product management roles. Product managers have been turned into product owners with project management and dev management responsibilities.
Article
The Pragmatic Marketer: Volume 4 Issue 4
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 4 Issue 3
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 4 Issue 2
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 4 Issue 1
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 3 Issue 5
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 3 Issue 4
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 3 Issue 3
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 3 Issue 2
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 3 Issue 1
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 2 Issue 5
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 2 Issue 4
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 2 Issue 3
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 2 Issue 2
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Jan 25, 2009 - The journal for technology product managers and marketing professionals
Article
The Pragmatic Marketer: Volume 1 Issue 1
Jan 25, 2009 - The journal for technology product management and marketing professionals
Jan 25, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 5 Issue 1
Jan 25, 2009 - The journal for technology product management and marketing professionals
Jan 25, 2009 - The journal for technology product management and marketing professionals
Article
The Pragmatic Marketer: Volume 5 Issue 2
Jan 25, 2009 - The journal for technology product management and marketing professionals
Jan 25, 2009 - The journal for technology product management and marketing professionals
Article
Analysis of Gender Bias in 2008 Salary Survey
Jan 22, 2009 - By Scott Sehlhorst
Jan 22, 2009 - By Scott Sehlhorst
Jan 22, 2009 - By Scott Sehlhorst
Article
2000 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Article
2001 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Article
2002 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Article
2003 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Article
2004 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Article
2005 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with information...
Article
2006 Annual Product Management and Marketing Survey
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with...
Dec 31, 2008 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide you with...
Article
Tuned In Articles
Jul 14, 2008 - Chasing Outcomes by Phil MyersTuned In Leadership by Art PettyTuned In Buyer ExperiencesTo Build a Tuned In Culture, Tune In to...
Jul 14, 2008 - Chasing Outcomes by Phil MyersTuned In Leadership by Art PettyTuned In Buyer ExperiencesTo Build a Tuned In Culture, Tune In to...
Article
SaaS Product Management
Mar 10, 2008 -

You’re a product manager. You have segued from managing on-premise software to on-demand. Everything has changed. Or has it?

Mar 10, 2008 -

You’re a product manager. You have segued from managing on-premise software to on-demand. Everything has changed. Or has it?

Article
Tuned In Strategies for 2008
Mar 06, 2008 - How well are your products and services resonating in the marketplace? By Phil Myers
Mar 06, 2008 - How well are your products and services resonating in the marketplace? By Phil Myers
Article
Analysis of 2007 Survey Results
Dec 18, 2007 - By Scott Sehlhorst, Tyner Blain
Dec 18, 2007 - By Scott Sehlhorst, Tyner Blain
Article
Review of Executive Compensation from 2007 Survey
Dec 11, 2007 - By Scott Sehlhorst, Tyner Blain
Dec 11, 2007 - By Scott Sehlhorst, Tyner Blain
Article
2007 Survey Analysis
Dec 11, 2007 - By Scott Sehlhorst, Tyner Blain
Dec 11, 2007 - By Scott Sehlhorst, Tyner Blain
Article
Ryma Technology Automates Product Management Process
Oct 22, 2007 - Success Story/Case Study
Oct 22, 2007 - Success Story/Case Study
Article
Strategies for dealing with an irrational boss
Aug 15, 2007 -

Working in a dysfunctional organization is always difficult, and sometimes impossible. How do you deal with it?

 

Aug 15, 2007 -

Working in a dysfunctional organization is always difficult, and sometimes impossible. How do you deal with it?

 

Article
NetContinuum Knows Which Marketing Programs Are Most Effective
Jun 20, 2007 - Success Story/Case Study
Jun 20, 2007 - Success Story/Case Study
Article
Migrating From a Product Manager to an Entrepreneur
Jun 17, 2007 - There are key factors you should consider as you dream of building the next Yahoo! or eBay on your own. If you decide to take the plunge, here's a top-ten checklist to consider first.
Jun 17, 2007 - There are key factors you should consider as you dream of building the next Yahoo! or eBay on your own. If you decide to take the plunge, here's a top-ten checklist to consider first.
Article
Metavante Corporation and Capitalizing on the Power of Positive Change
Jun 17, 2007 - Success Story/Case Study
Jun 17, 2007 - Success Story/Case Study
Article
Pragmatic Marketing Surpasses the 30,000-Student Mark
Jun 17, 2007 - As we closed out 2004, we also marked another important milestone for Pragmatic Marketing: In December, our 30,000th student—Noriaki Ikeda, a Research Analyst for Marketing Strategy with SPSS Inc. in Cambridge, Massachusetts—attended our Practical Product Management seminar in Boston.
Jun 17, 2007 - As we closed out 2004, we also marked another important milestone for Pragmatic Marketing: In December, our 30,000th student—Noriaki Ikeda, a Research Analyst for Marketing Strategy with SPSS Inc. in Cambridge, Massachusetts—attended our Practical Product Management seminar in Boston.
Jun 16, 2007 - Success Story/Case Study
Article
Micro Focus Unlocks the Value of Marketing
Jun 16, 2007 - Success Story/Case Study
Jun 16, 2007 - Success Story/Case Study
Article
Product Management at Nielsen Media: Tuned in to Customer Needs
Jun 16, 2007 - Success Story/Case Study
Jun 16, 2007 - Success Story/Case Study
Article
Market-Driven Focus a Driving Force Behind Kronos Workforce Management
Jun 12, 2007 -

Success Story/Case Study

In many businesses and manufacturing plants around the world, a time clock still hangs on the wall. Developed by Kronos Incorporated and launched in the late-1970's, those clocks represent breakthrough technology that automated the front-end process of collecting time and attendance information. 

Jun 12, 2007 -

Success Story/Case Study

In many businesses and manufacturing plants around the world, a time clock still hangs on the wall. Developed by Kronos Incorporated and launched in the late-1970's, those clocks represent breakthrough technology that automated the front-end process of collecting time and attendance information. 

Article
footer
Jun 11, 2007 - More on the web Resources of interest to technology product managers and marketers at http://www.productmarketing.com.Back issues of productmarketing.com print journal are...
Jun 11, 2007 - More on the web Resources of interest to technology product managers and marketers at http://www.productmarketing.com.Back issues of productmarketing.com print journal are...
Article
header
Jun 11, 2007 - A newsletter for technology product managers and marketers
Jun 11, 2007 - A newsletter for technology product managers and marketers
Article
footer_noscript
Jun 11, 2007 - You are receiving this e-mail because you are a customer of Pragmatic Marketing, Inc. If you would prefer not to receive...
Jun 11, 2007 - You are receiving this e-mail because you are a customer of Pragmatic Marketing, Inc. If you would prefer not to receive...
Article
Newsletter archive
Jun 11, 2007 - Creating the Right Product Roadmap. In most companies, Product Management is responsible for building, maintaining, and presenting the product roadmap...
Jun 11, 2007 - Creating the Right Product Roadmap. In most companies, Product Management is responsible for building, maintaining, and presenting the product roadmap...
Article
newsletter include
Jun 11, 2007 - Are you receiving the Pragmatic Marketing® Newsletter? Designed for product managers and marketers, each newsletter offers observations about product management &...
Jun 11, 2007 - Are you receiving the Pragmatic Marketing® Newsletter? Designed for product managers and marketers, each newsletter offers observations about product management &...
Article
Product Management Associations
Jun 11, 2007 - A conversation with five industry gurus about product management organizations.
Jun 11, 2007 - A conversation with five industry gurus about product management organizations.
Article
Pragmatic Marketing Hits a Major Milestone
Jun 11, 2007 - 25,000 students take the product management plunge.
Jun 11, 2007 - 25,000 students take the product management plunge.
Article
2003 Newsletter Archive
May 04, 2007 - December 2003It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals....
May 04, 2007 - December 2003It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals....
Article
2001 Comments for My Manager
Apr 27, 2007 - If I could say one thing to my immediate supervisor without fear of reprisal, it would be (sorted alphabetically):A product...
Apr 27, 2007 - If I could say one thing to my immediate supervisor without fear of reprisal, it would be (sorted alphabetically):A product...
Article
2002 Comments for the VP of Sales
Apr 27, 2007 - Adequately training our sales people requires more time than just a one hour webcast.  Could we please have some kind of...
Apr 27, 2007 - Adequately training our sales people requires more time than just a one hour webcast.  Could we please have some kind of...
Article
2003 What Do You Wish Your Management Understood About Your Role in the Company?
Apr 27, 2007 - Ability to deal with people Anything. As such I spend a large amount of time sorting out issues that really I...
Apr 27, 2007 - Ability to deal with people Anything. As such I spend a large amount of time sorting out issues that really I...
Article
2003 Averages, Minimums and Maximums
Apr 27, 2007 - CompensationAverageFemaleMaleOverall(All amounts in US $)SalaryBonusTotalSalaryBonusTotalSalaryBonusTotal Mid Atlantic   85.154 10.900   96.054   92.278 10.286 102.563   89.290 10.542   99.832 Midwest   75.941   6.818   82.759   82.404 11.649   94.053   80.688 10.542   91.229 North East   87.600 15.625 103.225   99.070 12.194 111.264  ...
Apr 27, 2007 - CompensationAverageFemaleMaleOverall(All amounts in US $)SalaryBonusTotalSalaryBonusTotalSalaryBonusTotal Mid Atlantic   85.154 10.900   96.054   92.278 10.286 102.563   89.290 10.542   99.832 Midwest   75.941   6.818   82.759   82.404 11.649   94.053   80.688 10.542   91.229 North East   87.600 15.625 103.225   99.070 12.194 111.264  ...
Article
2004 Canadian Responses
Apr 27, 2007 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide Pragmatic Marketing clients...
Apr 27, 2007 - Each year Pragmatic Marketing conducts a survey of product managers and marketing professionals. Our objective is to provide Pragmatic Marketing clients...
Article
2004 Averages, Minimums and Maximums
Apr 27, 2007 - CompensationAverage Female  Male  Overall  US Region(1) Salary  Bonus  Total  Salary  Bonus  Total  Salary  Bonus  Total Northeast $88.533$17.556$106.089$95.354$13.125$108.479$93.730$14.098107.828Midwest78.00010.90988.90985.4849.73995.22382.93610.11893.054South 82.800     9.538    92.338    89.150     9.529    98.679    87.033     9.532    96.565Southwest 90.667   17.000  107.667    91.091    18.438  109.528    91.040    18.278  109.318West 92.286     6.857    99.143    86.250   ...
Apr 27, 2007 - CompensationAverage Female  Male  Overall  US Region(1) Salary  Bonus  Total  Salary  Bonus  Total  Salary  Bonus  Total Northeast $88.533$17.556$106.089$95.354$13.125$108.479$93.730$14.098107.828Midwest78.00010.90988.90985.4849.73995.22382.93610.11893.054South 82.800     9.538    92.338    89.150     9.529    98.679    87.033     9.532    96.565Southwest 90.667   17.000  107.667    91.091    18.438  109.528    91.040    18.278  109.318West 92.286     6.857    99.143    86.250   ...
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2005 Averages, Minimums and Maximums
Apr 27, 2007 - AveragesFemaleMaleOverallin US$SalaryBonusTotalSalaryBonusTotalSalaryBonusTotalMidwest $73,211  $6,500  $79,711  $90,280  $10,500  $100,780  $82,909  $9,088  $91,997 Northeast 89,944  11,000  100,944  98,556  11,563  110,118  95,685  11,439  107,124 Pacific 93,474  12,500...
Apr 27, 2007 - AveragesFemaleMaleOverallin US$SalaryBonusTotalSalaryBonusTotalSalaryBonusTotalMidwest $73,211  $6,500  $79,711  $90,280  $10,500  $100,780  $82,909  $9,088  $91,997 Northeast 89,944  11,000  100,944  98,556  11,563  110,118  95,685  11,439  107,124 Pacific 93,474  12,500...
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Where Do Product Managers Spend Their Time?
Apr 27, 2007 - Steve JohnsonPragmatic MarketingI created this chart showing how much time each week product managers spend in various areas. (Frankly, I was...
Apr 27, 2007 - Steve JohnsonPragmatic MarketingI created this chart showing how much time each week product managers spend in various areas. (Frankly, I was...
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Compensation and Product Revenue
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Apr 27, 2007 - Pragmatic Marketing Annual Benchmark Survey 2006 ResultsThe average product manager is 36 years old with 88% claiming to be "somewhat" or...
Apr 27, 2007 - Pragmatic Marketing Annual Benchmark Survey 2006 ResultsThe average product manager is 36 years old with 88% claiming to be "somewhat" or...
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October 2006
Apr 27, 2007 - Everyone needs to know what we do hereTechnology marketing and product management requires domain expertise. People who tell you otherwise probably...
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November 2006
Apr 27, 2007 - Pragmatic Marketing roles and salary benchmarkEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and...
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July 2006
Apr 27, 2007 - Start with the endingSo you've attended Practical Product Management® and gotten all fired up! You come back to the office ready...
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September 2006
Apr 27, 2007 - About titles and responsibilitiesTitles really are a mess in our business. What one company calls a product manager, another calls a...
Apr 27, 2007 - About titles and responsibilitiesTitles really are a mess in our business. What one company calls a product manager, another calls a...
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May 2006
Apr 27, 2007 - On-going sales educationThe initial product launch may be the only time that sales people get information about your product. Your sales...
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March 2006
Apr 27, 2007 - Are managers now experts? In larger companies, titles proliferate. The role of product manager is often called something else....
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April 2006
Apr 27, 2007 - Data driven designIt is generally believed that 'easy-to-use' and 'powerful' are contradictions in design. 'My mom should be able to use...
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November 2005
Apr 27, 2007 - Pragmatic Marketing roles and salary benchmarkEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and...
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December 2005
Apr 27, 2007 - Product Management Roles & Salary Industry Compensation BenchmarkResults for 2005Each year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
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August 2005
Apr 27, 2007 - A Good Marriage: Working With Partners Compared to manufactured goods or hardware, software products are easy to integrate so that they...
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September 2005
Apr 27, 2007 - The Fundamentals of Revenue ForecastingIt is nearly impossible to predict annual revenues precisely, particularly for new products or businesses, but it...
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April 2005
Apr 27, 2007 - Who Needs Product Management?Product management is a well-understood role in virtually every industry except technology. In the last ten years, the...
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May 2005
Apr 27, 2007 - Seven New Laws of Product Marketing Corporate identity and image design rules of...
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February 2005
Apr 27, 2007 - You can never have too many product managers Saeed Khan writes, ...
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March 2005
Apr 27, 2007 - Detailed 2004 survey results The role of product management spans product strategy, technical product...
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November 2004
Apr 27, 2007 - Product management roles and salary benchmarkEvery year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management and...
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December 2004
Apr 27, 2007 - Product Management Roles & Salary Industry Compensation BenchmarkResults for 2004 Each year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
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August 2004
Apr 27, 2007 - Creating White Papers that Drive SalesWhite papers can be extremely useful sales tools for IT solution sales people, serving...
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September 2004
Apr 27, 2007 - Building Demos that Drive SalesJ.C. Stites writes, "If you want to drive sales revenue, then you have to drive your sales...
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October 2004
Apr 27, 2007 - Where To Begin a Product TriageMany product managers find themselves in a new role, in a new company or with a...
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April 2004
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May 2004
Apr 27, 2007 - Product Management and ServicesProfessional services is the next challenge for product management. In many companies, definition of services is an ad...
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June 2004
Apr 27, 2007 - Where is the good advertising? Advertising is one of the most expensive marketing programs available, yet one with questionable returns. Even so,...
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January 2004
Apr 27, 2007 - Product Management Roles & Salary Industry Compensation BenchmarkResults for 2003Each year Pragmatic Marketing conducts a survey of product managers, marketing managers,...
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February 2004
Apr 27, 2007 - Profile of marketing communications Marketing communications (marcom) is typically defined as the group that executes the company program strategy, responsible for...
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March 2004
Apr 27, 2007 - Profile of Product Marketing Product Marketing is typically defined as the group that plans the go-to-market strategy,...
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October 2003
Apr 27, 2007 - During training seminars I am often asked to compare the role of the product manager with that of a...
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November 2003
Apr 27, 2007 - One of the biggest headaches for software companies of all sizes is the creation of RFPs. RFPs are labor...
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December 2003
Apr 27, 2007 - It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals. You...
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June 2003
Apr 27, 2007 - At a meeting of customers, such as an annual user conference, do you dread the "feature list haggling" breakout session? Does...
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July 2003
Apr 27, 2007 - A Customer Advisory Board (CAB) is a representative group of customers that meets periodically to offer advice on the product and...
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August 2003
Apr 27, 2007 -
Apr 27, 2007 -
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Febuary 2003
Apr 27, 2007 - A frequent request from the sales force and others in the company is a product roadmap. "What's coming in the next...
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March 2003
Apr 27, 2007 - Marketing professionals learn methods for increasing the company's profits by creating products that delight customers, and by moving all sales cycles...
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May 2003
Apr 27, 2007 - Pragmatic Marketing launches a magazine for technology product managersTwo years ago we rolled out our content website, www.productmarketing.com, to augment...
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December 2003: Annual Product
Apr 27, 2007 - Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management...
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Product management survey results 2002 update
Apr 27, 2007 - The average Product Manager is 35 years old;  84% claim to be "somewhat" or "very" technical; 92% have completed...
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The Pragmatic Marketing 2002 Roles and Salary Survey
Apr 27, 2007 - It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals. You...
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Apr 27, 2007 - The average Product manager is 35 years old;  80% claim to be 'somewhat' or 'very' technical; 87%...
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Dealing With The Direct Mail vs. Anthrax Paradox
Apr 27, 2007 - Pragmatic Marketing, Inc. Several of our seminar attendees have asked us what they should do about ...
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The Pragmatic Marketing 2001 Roles & Compensation Benchmark
Apr 27, 2007 - It's that time again. Every year, Pragmatic Marketing conducts a survey about roles, responsibilities, and compensation for product management professionals. You...
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Software 500 Marketing Perspectives Conference
Apr 27, 2007 - Increase your knowledge about technology product management and product marketing disciplines.Attend the Software 500 Marketing Perspectives Conference & Expo on...
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Apr 27, 2007 -
Apr 27, 2007 -
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July 2004
Apr 27, 2007 - The State of the YouIt's the beginning of the quarter and, for some vendors, the beginning of a fiscal year. Time...
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