Rod Griffith

Blog Post
Gaining Competitive Advantage Through Upreaching
Sep 25, 2017 -

Many B2B marketers feel the pressure to reach higher into their target customer base to gain the mindshare of corporate executives and true decision makers. That growing pressure to gain visibility and establish tighter relationships with the C-suite is the result of some important shifts in market conditions.

Sep 25, 2017 -

Many B2B marketers feel the pressure to reach higher into their target customer base to gain the mindshare of corporate executives and true decision makers. That growing pressure to gain visibility and establish tighter relationships with the C-suite is the result of some important shifts in market conditions.

Article
Sharks vs Balloons
Aug 12, 2019 -

Here’s a quiz: Your child is invited to two birthday parties on the same afternoon. At one, the kids will be at a beach just a mile from where sharks were seen last year. The other party is in a small banquet room decorated with balloons. To which party do you send your child?

Aug 12, 2019 -

Here’s a quiz: Your child is invited to two birthday parties on the same afternoon. At one, the kids will be at a beach just a mile from where sharks were seen last year. The other party is in a small banquet room decorated with balloons. To which party do you send your child?

Article
Developing An Effective Interactive Product Demo
Feb 27, 2019 -

When it comes to getting prospects to understand the value of your products and become customers, there’s a catch-22.

Feb 27, 2019 -

When it comes to getting prospects to understand the value of your products and become customers, there’s a catch-22.

Article
Mapping Your Sales Tools to the Customer Journey
Aug 15, 2018 - My young niece once asked me, “Is a dandelion a flower or a weed?” Honestly, I was stumped. While I’m...
Aug 15, 2018 - My young niece once asked me, “Is a dandelion a flower or a weed?” Honestly, I was stumped. While I’m...
Article
The Myth of the Impersonal Buyer
Nov 14, 2017 - “Get out of the water! Now!” The cry came from a concerned father sitting on a blanket not far behind me...
Nov 14, 2017 - “Get out of the water! Now!” The cry came from a concerned father sitting on a blanket not far behind me...
Webinar
Transform Your Customer Relationships Using the Right Sales Collateral
Jun 28, 2017 -

Find out how to develop the right content for the right audience. 

Jun 28, 2017 -

Find out how to develop the right content for the right audience. 

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