Tim Rhodes is a 15-year veteran in competitive and market intelligence. For the past 5 years, Tim has been using win-loss interviews to power competitive intelligence based upon customer knowledge and perceptions. Most recently, Tim built the competitive intelligence and voice of the customer program at Eloqua, which was acquired by Oracle in December 2012. Prior to Eloqua, Tim built the CI program and voice-of-the-customer initiative at Nimsoft, which was subsequently acquired by CA Technologies in 2011. Tim also spent 10 years as a marketing strategy and CI consultant to Fortune 500 companies, such as Microsoft, Sprint and Motorola. He can be reached at [email protected].
