Featured

A Horrible Pricing Story

A Horrible Pricing Story

By Mark Stiving July 12, 2018

Here is a reader story about horrible pricing. Unfortunately this is far too common. "I thought you might appreciate my recent foray into a pricing battle with my horse boarding facility. A lady lives on and owns a gorgeous horse farm. She agreed to let me board my horses for $250 month per horse.The barn is basic, not fancy and with no other amenities other than a sand arena, so that was a fair price. After 3 weeks of boarding there, she decided to increase the price to $350 to cover the cost of her new fences. I explained that I was willing to pay $300, more than her competitors charged, even though I had a longer commute. She didn’t budge."
Read More

Recent Posts

Why Should Sales NOT be in Charge of Pricing?

A question from a reader: Good morning Mark. The podcasts are excellent, as always. But I have notic…
Read More

Starbucks Price Increases: Are They Leading or Signaling?

Starbucks is raising prices. In my last blog post, I discussed the pros and cons of that decision. I…
Read More

How to Build High-Functioning Teams

Managing product teams without clear guidelines or a comprehensive framework is like herding cats. P…
Read More

Starbucks Raises Prices – Good or Bad Decision?

Recently, Starbucks raised prices on its coffee. The company said it raised the price of a tall (sma…
Read More

The Ultimate Guide to Positioning

Ask five people what positioning means and you’ll likely get five different answers. Posi…
Read More

Price Is ALWAYS the issue. Price Is NEVER the issue.

Price is awesome. It is part of every sale. Every customer wants to buy at a lower price. Every comp…
Read More

Who Should Own Product Positioning?

Who should own product positioning? Product or marketing? Product positioning is a key element of p…
Read More

Value-Based Pricing and Everyday Low Prices (EDLP)

Here’s a challenging question from a reader: “Value-based pricing” has made a buzz…
Read More

Why I Quit Amazon Prime … and It’s Not Their Price Increase

Amazon Prime has been amazing in my life. For a measly $100 per year, I get free shipping on almost …
Read More
Next

Looking for the latest in product management news, articles, webinars, podcasts and more?