2 Ways to Get Sales to Actually Use Your Content
By Kelsey Loughman Seventy percent of product marketers measure the success of product launches by tracking revenue impact. However, in a complex B2B sales cycle, there are 10 to 20 steps between launching a new product and closing new business, and product marketers support every one of these crucial touch points. But when it comes to driving revenue dollars, the success of a product launch hinges on a key variable: the sales team. This isn't news, yet many companies don't prioritize close alignment between these two critical teams—and it's an expensive problem. A company's inability to align sales and marketing around the right process and technology can cost upwards of 10 percent, or more, of revenue. You have a lot to lose and even more to gain if you take the time to assess how you work with your sales team. Whether you're launching a new product or marketing a current product, brand or service, sales plays an indispensable role in product marketing's success. Implementing a few measures in your marketing strategy can help minimize the disconnect between marketing and sales to maximize your revenue potential.
- Make Your Content Easily Visible
- Data Makes the Best Argument
- What's the potential impact?
- What's the potential risk?
- Why should I care?
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