A Final Word on Branding Products
Today, branding is a mixed bag of basic, traditional advertising tools, simply waxed and packaged to appear as intellectual advice with an expensive price tag. It is targeted to fit any hungry frame of mind, and is designed to make corporations feel ever so comfortable with terms like 'verbal,' 'digital,' 'audio,' 'smelly,' 'silent' or 'loud' branding, as all these terms are designed to offer great safety and invisible lifelines to sinking ships. But does it work? Read A Final Word on Branding Products.
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