A Good Marriage: Working With Partners

Compared to manufactured goods or hardware, software products are easy to integrate so that they work together seamlessly. Therefore, collaborating with other software companies to complement and extend the scope of your own product has the potential to transform it and greatly increase your customer base, revenues, and profits. Joining up with partners can result in offspring where the whole is greater than the sum of its parts. The ability to form successful partnerships plays a vital role in your company's success. It's not enough to get engaged, you want to get married and you want that marriage to last a long, long time. Read A Good Marriage: Working With Partners for some ideas on how to develop a good marriage with the right partner company for your product, and how Product Managers can play a key role in forming a long lasting and fruitful relationship.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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