An engineer roasts "marketecture"
Alas, "Marketecture" is often a term of scorn used by developers and engineers:
Ideally, you should use marketecture to free yourself from the technical and refocus on how the product solves problems for buyers. Now that's a marketecture I can believe! Or as Adele would say, "Got a great product? Get over it." Talk to buyers about solving their problems, not about your features. DCPs indeed.
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