Are You Your Own Worst Enemy? | Hollis Tibbetts

I saw a pretty snarky coffee mug for sale on pragmaticmarketing.com (an excellent site, by the way) the other day.  It was borderline offensive, but none-the-less true.  It said "Your opinion, although interesting, is irrelevant". A nicer and more diplomatic way to put it would be "the only things that count are what the (target) customers for your product think, want, and are willing to spend money for". But that wouldn't sell many coffee mugs. via Are You Your Own Worst Enemy? | Hollis Tibbetts. Snarky and borderline offensive. That's me! Who is listening to the market? Are they listening systematically or anecdotally? Read Hollis's piece on Are You Your Own Worst Enemy? to explore this further. Alas, in the absence of market facts, opinions and politics prevail.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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