Aunt Tilly--the non-technical persona

"I've just gone through the experience of trying to configure CUPS, the Common Unix Printing System. It has proved a textbook lesson in why nontechnical people run screaming from Unix. This is all the more frustrating because the developers of CUPS have obviously tried hard to produce an accessible system--but the best intentions and effort have led to a system which despite its superficial pseudo-friendliness is so undiscoverable that it might as well have been written in ancient Sanskrit. GUI tools and voluminous manuals are not enough. You have to think about what the actual user experiences when he or she sits down to do actual stuff, and you have to think about it from the user's point of view." Read more in The Luxury of Ignorance: An Open-Source Horror Story.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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