Back in the Box
Douglas Rushkoff writes,
I can't count the number of times I've been called by companies searching for a miracle cure--a speech or a day's consulting to help them 'get out of the box.' Invariably, what these firms really need--and what I'll venture most organizations on the lifeless American corporate landscape could stand--is to get back in the box.
In their endless rush to embrace the next big thing, too many businesses have forgotten what they are and what they really do. The fashionable compulsion to break with the past has, bizarrely, come to mean abandoning the true value they once offered customers.
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