beyond bullets: A Branding Misunderstanding

I haven't thought about PowerPoint templates and branding in years. Cliff Atkinson writes, "When you put your corporate logo on every PowerPoint slide, have you done your job of 'branding' your presentation?" (Probably not, but everybody does it.) A quick fix here is to move your logo off the slide and onto your handouts. If your logo is sitting on your Slide master, move it to your Notes master. Now it's out of the way of your in-person experience, but it still resides on paper handouts when you're no longer present.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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