Big Talk And Small Steps: Implementing Strategy

In many companies, the management team, Marketing, and Business Development are full of ideas about where to take your product. They come up with all sorts of potential applications for it, applications that would be competitive and profitable.

These ideas sound great, but they have to be implemented before they'll make any type of substantive difference in revenue or profits. And once your team attempts to implement new ideas, it meets lots of resistance from the technical folks who are charged with that task.

Yet not expanding your product, not finding new avenues for revenue, not making changes that increase profitability, will only hurt your product and the company over time. The market and the competition is busily striving to improve and gain market share against you. Inventing new strategies, and then implementing them successfully, is a requirement, not an option, to keep a company viable. If you're not moving ahead, you wind up falling behind.

As with all new strategies, the chances for failure are high. If you want your product to grow and succeed, you must learn how to make strategies and ideas a reality. Read on for a discussion of how to maximize your chances of success.

Read more in Big Talk And Small Steps: Implementing Strategy.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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