Blogging has not reached the hinterlands...

Don't you find that technology company marketers are so often the ones who know the least about technology? David St Lawrence posts,

"I am having an email exchange with a marketing consultant I really care for, and she writes: My target audience is really Directors and VPs of mktg at large technology companies. I'm not sure these folks are going to find me because I have a blog.

Read the full post and (rather long) comments at Blogging has not reached the hinterlands....

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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