BOM: Product Portfolio

January’s Box of the Month is the product portfolio. If you want to create an integrated portfolio of products that focus on the market, we can help. Hint: You’ll want to manage your portfolio like a product. That means crafting a business plan, positioning your portfolio, aligning to your customers’ buying process, and writing a market requirements document and marketing plan.

Throughout the month we’ll highlight articles, webinars and blog posts around product portfolios including an article and webinar about practical portfolio management and a guide to surviving the product zombie apocalypse.

Also, if you’re wondering how to balance the need to keep your current products competitive while investing in your company’s future, register for our webinar on January 25 at 1 p.m. EST with David Zasada, senior vice president of product management at ACT.

Register now!

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

 

To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.


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