BOM: Win/Loss Analysis
February’s Box of the Month is win/loss analysis. Throughout the month we’ll highlight articles, webinars and blog posts to help you understand why recent evaluators of your product did or didn’t buy it. We’ll share articles on gathering competitive intelligence using win/loss interviews, the best way to approach win/loss calls, a podcast on how to increase your company’s positive outcomes using win/loss success and even an infographic based on win/loss survey results from Primary Intelligence.
Also, if you’re interested in learning more about how to conduct effective win/loss interviews as part of an effective competitive analysis program, check out our webinar with Steve Piper, co-founder and CEO of CyberEdge Group.
Looking for the latest in product and data science? Get our articles, webinars and podcasts.