Book review: Behind the Scenes

Behind The Scenes: Managing A Trade Show Without Losing Your Mind
by Pamela Rocke

Successful trade show exhibits hinge on how well organized the event planner is. Behind the Scenes is a very practical guide to planning for and exhibiting at a show with lots of not-so-obvious tips as well as reminders for all those things you already knew. The book is particularly helpful for event planners who are just starting out, giving expert advice to avoid both common and uncommon show problems. Those who have run shows will find themselves nodding in agreement, particularly when the author relates this or that disaster and how to deal with it. Stolen equipment? Missing booth? Untrained staff? That's happened to all of us. The book has a great troubleshooting section plus planning checklists and schedules.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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