Built To Order: Making Product Management Fit

"In a previous article, I explained that Product Management is a custom solution every time. While it would be great if you could pick up the established methods and launch cycles that worked so successfully for you at a prior company, and plunk them down ready-made into your new environment, it is highly unlikely that such a cookie-cutter approach will work. There's no getting around the fact that each new company, product, or team may require customizing the way you conduct Product Management in order for it to take hold and succeed."

Read Built To Order: Making Product Management Fit by Jacques Murphy.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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