Comparing Products Part 5 – Important Customers

from Scott Sehlhorst at Tyner Blain: It has bubbled up into the following perspective from me.
  • A product that is great for some people, even if unusable for other people, is a great product.
  • A product that is usable by many people, but great for none of them, is a bad product.
  • If you wait until your product is “perfect,” or even “great for a lot of people,” at best you will deliver yesterday’s product and no one will care anymore.
via Comparing Products Part 5 – Important Customers. Part 5 of a great series. I particularly like "A product that is usable by many people, but great for none of them, is a bad product."
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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