Competitive Analysis: Digging for Info
Product Managers are often called upon to analyze the competition, perhaps with an eye to positioning the product to sell better, or as a way of determining which features to add in order to better compete in the market. In two previous topics, we covered competitive analysis as a general topic in Competitive Analysis: Ready When They Are and specifically for sales in Competitive Analysis for Sales. Jacques Murphy continues the discussion with some miscellaneous tactics and techniques to point you in the right direction when you are called upon to analyze the competition. Read Competitive Analysis: Digging for Info.
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