Competitive Analysis: Digging for Info

Product Managers are often called upon to analyze the competition, perhaps with an eye to positioning the product to sell better, or as a way of determining which features to add in order to better compete in the market. In two previous topics, we covered competitive analysis as a general topic in Competitive Analysis: Ready When They Are and specifically for sales in Competitive Analysis for Sales. Jacques Murphy continues the discussion with some miscellaneous tactics and techniques to point you in the right direction when you are called upon to analyze the competition. Read Competitive Analysis: Digging for Info.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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