Competitive Analysis for M & A

Another important use of competitive analysis is to gather valuable information for Mergers and Acquisitions (M&A), to find companies that would make good potential acquisitions for or purchasers of your company. This same activity can have a different outcome from an actual merger or acquisition. It could be 'M&A lite,' such as a strategic alliance or partnership that strengthens your product in a new sales channel or adds competitive functionality. And looking for new functionality, then figuring out how to put it in the product, whether by developing it internally, embedding another company's technology, or partnering, falls right smack into the area of responsibility of a Product Manager. Read Jacques Murphy's Competitive Analysis for M&A.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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