Cooper May Newsletter

From Cooper.com: "As businesspeople continue to use industrial age practices to manage product development in the information age, they continue to set up programmers for failure by not giving programmers sufficient time, clear enough direction, and adequate designs. In this excerpt from the new foreword in the 2nd edition of The Inmates are Running the Asylum: Why High-Tech Products Drive Us Crazy and How to Restore the Sanity, Alan Cooper describes how well-meaning decision-makers are being foiled by their outdated tools." Read more...

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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