Creative way to build buzz

I have to hand to Joshua Strebel at Obuweb.  He’s a regular at South by Southwest (sxsw) in Austin and this year had a brilliant idea to get attention.  At the last minute he came up with an idea and had it rolled out in 2.5 hours.  You can see it here.

You want to see the timeline from concept to delivery

Since there is a very large amount of adult beverage consumption at sxsw, you can see why Joshua designed this business card for the occasion.

Even Jay Adelson at Digg got in on the action.

David Daniels

David Daniels


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