Does this sound like you? A Product Manager Persona

Luke is a product manager in the software industry. He’s 39 years old and has a college degree. He wonders if he should go back to get his MBA because many of his colleagues have one but he doesn't have the time because he is already working 50-60 hours a week. He makes $117k per year in total comp, including a bonus he gets most of, most of the time. Luke is one of a group of 6 product managers at his company, reporting to the VP of Product Management who reports to the CEO of his company. Luke is responsible for 3 products and $23 million in annual revenue. Read more about Luke, A Product Manager Persona - on UserDriven.org
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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