Eavis: "We need younger buyers"?

The BBC News reports that Glastonbury Festival organiser Michael Eavis said this year's event was noticeably short of young people because older people with faster internet access had bought up the tickets. Tickets for this year's event sold out over the internet in 1hr 45 minutes.

"The problem with the clientele at the moment is that they're becoming a bit older and a bit more clever and they've got the gear to buy the tickets as they have fast access to the ticket system and can buy more", he said.

"These people are perfectly nice and adorable, but we want the late teens because they help to make the character of the festival so it's really important to get them on board."

Is Eavis saying that he wants different customers? He seems to be saying, "Those darn old people with their crazy broadband are buying too many tickets. How can my concert be 'cool' if only old people attend?" His solution? Make tickets harder to buy. He continues,

"The ticket people aren't going to like it because it'll be a lot more difficult for them but we have to do it, it's absolutely essential," he said.

Who would've thought that old people would be the wired ones? And who would think that "they buy more" would be a bad thing?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


(0) Comments

Looking for the latest in product and data science? Get our articles, webinars and podcasts.