Effective Product Managers Know Their Market

Product managers need to intimately understand their markets in order to be effective. They must know the customer better than they know themselves. Yet meetings and administrivia fill their schedules. What's needed is a challenge for product managers to visit customers with specific tasks and tips to get started. Read Barb and Steve's full article on ChangeThis.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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