Championship: Market Definition vs. Buyer Persona
The Importance of NOT Doing What Customers Ask
Round 1 Business: Positioning vs. Win/Loss
Good, Better, Best and OK? Will 4 levels work?
Round 1 Technical: Requirements vs. Status Dashboard
Are You Listening to Learn or Listening to Sell?
The 30 Day Launch Plan – Week 3 Podcast
Implementing the Pragmatic Institute Framework [Podcast]
The 30 Day Launch Plan – Week 4 Podcast
A Fun Example of Price Segmentation
Round 2 Go-To-Market: Buying Process vs. Buyer Persona
The 30 Day Launch Plan – Week 2 Podcast