From Idea to Launch at Internet Speed

Five years ago, "first to market takes all" was all the rage. A common approach of the companies that survived the crash was a more balanced view where time to market is important but what is more important is that new products addressed a real need and are backed by business plans grounded in reality. Companies learned that innovative ideas are not enough. They need to screen them so that the limited resources available to develop them will be used effectively. To do this, companies have to set up processes for screening and processing ideas. This is where From Idea to Launch at Internet Speed by Catherine Kitcho comes in. Read Daniel Shefer's review of From Idea to Launch at Internet Speed.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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