Getting Executive Buy-In

Product people are expected to overcome plenty of challenges to successfully build products that solve customer needs. But what happens when the main challenge isn’t building the product, it’s dealing with your CEO?

Join Paul Young, vice president of product for Pragmatic Institute, and Mike Belsito, co-founder of Product Collective, on March 22 at 1 p.m. EDT, as they discuss:

• What the relationship looks like between product teams that thrive and their executive teams

• The primary causes of breakdown between product teams and the C-suite

• The steps you can take to strengthen executive buy-in Don’t miss out on how to work with executive management to ensure that the right products are conceived, built and launched.

Don’t miss out on how to work with executive management to ensure that the right products are conceived, built and launched. Register today!

Pragmatic Institute

Pragmatic Institute

Pragmatic Institute (formerly Pragmatic Marketing) has continuously delivered thought leadership in technology product management and marketing since it was founded in 1993. Today, we provide training and present at industry events around the world, conduct the industry’s largest annual survey and produce respected publications that are read by more than 100,000 product management and marketing professionals. Our thought-leadership portfolio includes the Pragmatic  Framework, eBooks, blogs, webinars, podcasts, newsletters, The Pragmatic magazine and the bestseller “Tuned In.”

 

To learn more about our courses and join the growing international community of more than 150,000 product management and marketing professionals trained by Pragmatic Institute, please click here.


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