Good news for tech vendors! Spending has returned.

There is more evidence that the IT spending freeze has thawed. IBM Business Consulting Services this week released the results of a survey of 456 top industry executives, the results of which confirm the attitudes reported elsewhere: that business leaders are loosening the purse strings on technology budgets with an eye toward revenue growth. The finding confirms a shift in attitude away from the severe cost cutting of the previous three years.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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