How Companies Turn Customers' Big Ideas into Innovations

Technologists often see their technology as the primary driving force for innovation. But Peter Drucker, known as the father of modern management, tells us that the test of innovation lies not in its novelty, its scientific content, or its cleverness. It lies in its success in the marketplace.

Read the strategy+business article, "How Companies Turn Customers' Big Ideas into Innovations" for insights on how to spark innovations that are commercially viable.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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