How much of our marketing writing is like this?

Seth writes, "At the airport the other day, every announcement was preceded with (at full volume) 'Attention All Personnel.' Sometimes, they said it twice. The thing is, as soon as you start blasting audio, you've got my attention. Stating that you want my attention not only doesn't get you more of my attention, it gets you less." Read Seth's Blog: Redundant restatements.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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