How To Prosper As a Product Manager - Redefining and Strengthening the Product Manager’s Role

Imagine the product manager as an orchestra conductor, and the product as the symphony being played, Sawhney suggests. “The conductor doesn’t play an instrument or sing, but needs to coordinate all the players,” he notes. The product manager doesn’t have a script to follow, but all the functions need to come together to make the product succeed. However, he continues, the conductor is following a score. “The product manager doesn’t have a script to follow, but all the functions need to come together to make the product succeed. This means that market research has to provide the right customer insights, engineering has to build the right product, the supply chain must get the product to the customer, and the salespeople must be effective in selling.” Learn more in How To Prosper As a Product Manager - Redefining and Strengthening the Product Manager’s Role. As a starting place, what do we expect from product managers? Secretaries to development? to Sales? Or strategists of markets and products? Learn more in The Strategic Role of Product Management at or check out the Pragmatic Institute Framework.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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