How to Wreck a Good Product in 90 Days or Less | SOA World Magazine

How to take a perfectly good (or even a great) product that you've potentially spent years and millions of dollars creating -- and thoroughly and efficiently ruin it in the shortest amount of time possible? "Why would I want to do that?," you might ask.  Honestly, I don't know why.  But there must be a good reason because I see it happen with shocking regularity. Read more in How to Wreck a Good Product in 90 Days or Less | SOA World Magazine.
Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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