If You Want it Done Right, Get Someone Else to Do It

Worrying about the cost or effort of sending non-core work outside? Mike Evangelist comments,

As the engineering team worked feverishly getting DVD Studio Pro version 1 (known at the time as Popeil) ready for release, I worked with the documentation department to create a tutorial to be included in the manual. It would include sample movies and graphics, along with complete instructions for recreating the sample project.

This was to be the first of many lessons about how Apple puts quality first. I was accustomed, from years of working for clients with small budgets, to doing things 'on a shoestring'. This often meant literally doing things myself. Whether it was shooting video for a demo or designing a print ad, it was usually me and my Mac that made it happen. I'd been doing things this way for so long that I often didn't even realize I was doing it, but Phil Schiller (who had to approve any samples that were to be shipped with a product) set me straight.

Go to If You Want it Done Right, Get Someone Else to Do It to see the ramifications of doing it yourself or doing it right.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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