Innovative or Stupid?

Sometimes, creating a product that is clever turns out to be a good idea. In Practical Product Management, we teach product managers that innovation is measured by success in the market. A colleague sent me an article about a refrigerator with a TV built into the door. Leonard Pitts of the Miami Herald seems to agree with us that this is probably a stupid idea (not innovative).

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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