Intel Strips 'Gigahertz' from Computer Chip Names

Chip speed in CPUs is like horsepower in auto engines, an irrelevant metric. Taking a page from automobile marketers, Intel will now assign model numbers to its chips and eliminate measurements of raw speed from its product names. After spending two decades convincing us that raw chip speed is important, they now must teach model numbers to the consumer. It's a branding challenge: when you're building a commodity product, you market the brand; when you're building a product that can be differentiated, you market the differentiation.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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