Intel Strips 'Gigahertz' from Computer Chip Names
Chip speed in CPUs is like horsepower in auto engines, an irrelevant metric. Taking a page from automobile marketers, Intel will now assign model numbers to its chips and eliminate measurements of raw speed from its product names. After spending two decades convincing us that raw chip speed is important, they now must teach model numbers to the consumer. It's a branding challenge: when you're building a commodity product, you market the brand; when you're building a product that can be differentiated, you market the differentiation.
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