Involving customers early and often

from Involving customers early and often:

Iterative development offers built-in opportunities for demonstrating incremental advances on the solution being implemented. These early milestones are important customer engagement opportunities; unfortunately, many development organizations focus on iteration planning and other technical aspects of iterative techniques rather than on the critical need to involve customers. Directly incorporating customer involvement into the iteration planning and the other simple techniques described in this paper can help balance the team's motivation. Teams will start to approach customer interaction as an integral part of their development lifecycles.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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