Is imitation a good business model?

The New York Times offers State of the Art: For iPod, 6 Flavors of Flattery: "So far, Apple's iPod is by far the best seller among high-capacity players. You can't stand in a public place without seeing a pair of those telltale white earbud cords pass by; for once in its life, Apple gets to find out what it's like to be Microsoft. The iPod's success has spawned an entire industry of iPod cases, iPod accessories, iPod software--and now, inevitably, iPod imitators. The rivals come from electronics makers (Samsung) and from fellow computer makers (Dell, Gateway), as well as from veteran music-player makers (Rio, Creative Labs, iRiver). "

Pragmatic Institute instructors LOVE the iPod for its clean design and seamless integration with the Windows component and the web-based store. From a marketing standpoint, it will be interesting to watch if the public buys the iPod for its elegance or of they will succumb to the siren song of "Just as good but cheaper, " as they did with Windows.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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