Is Your Product A Missionary Or A Savior?

Jacques Murphy writes, "Taking a step back and using a Product Management perspective to look at the constant stream of new software products, it becomes apparent that while every company wants their product to be brand spanking new, there are two very distinct strains of newness: the Missionary and the Savior. And one of those two types is a much harder sell." Read more in Is Your Product A Missionary Or A Savior?

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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