Issue 4: The Higher They Go, The Stupider They Get

"Working on things that don't make sense is the single biggest source of job dissatisfaction. Directives from top management shouldn't end with employees going back to their desks, heads down, grumbling all the way. So why do intelligent, well-meaning managers make stupid decisions?"

Read "The higher they go, the stupider they get" and other articles in the new issue of productmarketing.com posted online. Articles include:

  • The higher they go, the stupider they get
  • A case for buyer personas
  • Product management: for Adults Only
  • Product Strategy doesn't just happen
  • You want to start a company. Where do you begin?
  • The Egoless Company

Read productmarketing.com Issue 4: The higher they go, the stupider they get.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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