Launch Tactics 2004

It's Friday at 4:45 pm and your CEO or VP of Marketing says "we need to release the product next week". Do you panic? Instead of pulling your hair out, implement the following tactics in your next product launch, and you will be successful. Read Launch Tactics 2004 by Sue Duris.

Steve Johnson

Steve Johnson

Steve Johnson was a founding instructor at Pragmatic Institute, a role he held for more than 15 years before he left to start Under10 Playbook. In his return to Pragmatic Institute, Steve supports the complete learning path for product teams, ensuring they are fully armed for success. 

Over the course of his career, Steve has helped thousands of companies and tens of thousands of product professionals implement product management processes. He has worked in the high-tech arena since 1981, rising through the ranks from product manager to chief marketing officer. Steve has experience in technical, sales and marketing management positions at companies that specialize in both hardware and software. In addition, he is an author, speaker and advisor on product strategy and product management.


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